6 Courses to Discover and Build Your Personal Brand in 2022

Learn the power of personal branding with strategies to create a brand identity that shows who you are, and helps you stand out online

Whatever stage you’re at in your creative career, building an authentic personal brand identity that showcases your (and your business) values is very powerful. It’s the key to trusting relationships with clients and collaborators, which in turn, helps you stand out against competitors and build an engaged online community.

Whether you’re a freelancer or entrepreneur seeking to launch or renew your personal brand, the new season is a perfect time to explore who you are and who you want to become. Read on to discover six online personal branding courses to equip you with the strategies and skills to create an identity that converts your ideal clients into loyal customers.

Remember, building your brand will be a journey, which is why these accessible courses are designed to fit into your schedule, and can be completed at your own pace at any time.

1. Personal Branding Strategy for Social Media, a course by Dot Lung

In order to build a personal brand that attracts a far-reaching and active audience, you’ll need to develop consistent communication, for which a goal-driven strategy is key, says social media strategist Dot Lung (@dotlung).

In her course on personal branding strategies for social media, she teaches how to plan and create a powerful and honest identity that attracts your target audience. To do this, you’ll learn how to define your brand pillars and purpose, identify your ideal clients, and analyze the competition to create attention-grabbing content.

2. Authentic Personal Branding: Develop Your Freelance Career, a course by Alli Koch

When it comes to building your brand, authenticity is key. By learning how to promote your style and personality in a way that feels natural and honest, you’ll be able to communicate confidently and effectively, helping you to connect with your audience, and build credibility.

For freelance artist and founder of her own design studio, Alli Koch (@allik), authentic communication is essential for staying top of mind with your ideal client.

In her course on authentic personal branding for freelancers, she teaches you how to grow your brand online by creating a client pitch deck that shares who you are and what you can offer.

3. Personal Online Branding: HyperThinking Mindset, a course by Philip Weiss

Digital strategist Philip Weiss (@philweiss) developed the concept of HyperThinking—a mindset based on succeeding in new environments—to help brands adapt to the ever-changing digital landscape, and build sustainable content strategies.

In his course, Philip teaches how to create or refresh your personal brand, equipping you with the skills to create a long-term content strategy based on the principles of HyperThinking.

4. LinkedIn: Build your Personal Brand, a course by Núria Mañé

Learn strategies to adapt to the constant changes that digitization has brought about in the world of work with communication consultant and social media strategist, Núria Mañé (@nuriacomunica).

In this course on personal branding for LinkedIn, Núria teaches you how to widen your professional network. You'll learn how to build strong relationships, optimize your LinkedIn profile, and—ultimately—grow your brand presence on one of the most important professional channels for business opportunities.

5. Brand Voice Strategy: Developing Tone and Personality, a course by Natasha Clark

A successful personal brand is built around trust and authenticity; it’s about creating a consistent voice and personality that represents how you want people to see you. Brand strategist Natasha Clark (@natashafontaine) has worked on storytelling techniques with brands like Under Armour and Pinterest to define brand voice and guidelines.

If you want to learn these techniques and apply them to your own personal branding, in her course, Brand Voice Strategy: Developing Tone and Personality, Natasha teaches you how to develop an authentic brand identity that resonates with your desired audience.

6. Tone of Voice in Copywriting for Brands, a course by Paul Anglin

“When we speak, when we write, the words we choose say a lot about us—and they can make a difference,” says Paul Anglin (@paulanglin), the founder of copywriting studio Craft Copywriting.

A tone of voice consultant with over 20 years of experience, in this course Paul teaches how to define your brand voice. You’ll learn how to communicate with personality, developing a tone of voice that’s consistent and authentic.

Enhance your personal branding strategy with these resources

- Explore Domestika’s online course bundles to create a successful brand strategy, with lessons for everything from building Instagram strategies to copywriting to time management techniques.

- Discover tips to define the tone of voice that's right for your brand with expert guidelines and best examples for different types.

- Looking for more ways to help your brand stand out from the competition on social media? Learn how to take great photographs for Instagram in these free tutorials.