Authentic Personal Branding: Develop Your Freelance Career

A course by Alli Koch
Author, Entrepreneur, and Freelance Artist. Dallas, United States.
Joined February 2021
, Author, Entrepreneur, and Freelance Artist

Connect with your ideal clients and grow as a creative professional by learning how to promote your unique style and personality in a natural way

  • 97% positive reviews (104)
  • 2092 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Connect with your ideal clients and grow as a creative professional by learning how to promote your unique style and personality in a natural way



  • 97% positive reviews (104)
  • 2092 students
  • 11 lessons (1h 13m)
  • 11 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Whether you’re starting out as a freelancer or want to boost your professional opportunities, developing your skills in marketing and networking is essential to your success. Artist, author, and founder of her own design studio, Alli Koch is here to show you how to build a successful strategy to connect with your ideal audience while staying true to your personality.

Learn how to define your style and express it confidently on social media to become top of mind in your sector. Discover how to sell your work naturally to attract your ideal clients and create a professional mock-up and pitch deck that’s ready to present to your future clients.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Becoming Top of Mind
  • U3
    U3. Executing Top of Mind
  • U4
    U4. Staying Top of Mind
  • FP
    FP Final project
View details

Meet your teacher Alli Koch. Discover how she went from business major to freelance artist, author, and entrepreneur, before exploring her sources of inspiration.

Discover what being top of mind means and how important it is for freelancers. See how showing your personality and who you are outside of what you create is essential when building your brand. Define your style and target audience to understand what you want to be top of mind for. Explore how to find your purpose by delving into a series of exercises that Alli suggests. Then, learn how to stay true to who you are and showcase your expertise.

Learn about the benefits of creating in your style and the challenges you may face. Work on how to build multiple streams of income, starting with how to create a mock-up of your work on your iPad or computer to share with potential clients. Learn to engage your audience with a content strategy in line with your personality on social media. Then, put together all the information you’ve gathered so far into a pitch deck, ready to send to potential clients.

Experiment with ways of selling that feel natural to you, using Alli’s expert techniques to make sure you stay true to your personality while promoting your brand or service. To finish, learn how to build your audience on social media by connecting with your followers to create your “networking cheer squad”–as Alli puts it.

What is this course's project?

Develop a pitch deck that shows who you are, what you offer, and examples of your work to share with potential clients.

Projects by course students

Who is this online course for?

For freelancers starting out or experienced freelancers who want to expand their business.

Requirements and materials

No previous experience is necessary to take this course.

As for materials you’ll need an Instagram account and access to a computer, phone, or iPad, with image-editing software such as Adobe Illustrator or Procreate.


Reviews

2092 Students
104 Reviews
97% Positive ratings
  • More reviews

Alli Koch

A course by Alli Koch

Teacher Plus
Author, Entrepreneur, and Freelance Artist

Toni Allison Koch, better known as Alli Koch, is an author, artist, and well-rounded creative entrepreneur who has turned her love of doodling into a successful freelance career. After graduating college with a business marketing degree and majoring in Business, she overcame her fear of not finding a job through her art and began exploring how to turn her passion into a successful business.

Today, Alli runs her own six-figure business Alli K Design in Dallas, Texas (US), where she develops her books, murals, mentoring sessions, podcasts, and much more. She has worked for clients like Lululemon, The Container Store, and Fossil. She has published two books: Modern Florals and Florals by Hand, to teach readers how to draw flowers and cacti.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Becoming Top of Mind

    • What Is Top of Mind
    • Finding the Why and Defining Your Style
    • True to You
  • U3

    Executing Top of Mind

    • Creating with Your Style
    • Mock-Ups Jumpstart Innovation
    • Share Your Persona through Instagram
    • Creating Your Pitch Deck
  • U4

    Staying Top of Mind

    • Connect With Your Target Audience
    • Building Your Networking Cheer Squad
  • FP

    Final project

    • Authentic Personal Branding: Develop Your Freelance Career

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Authentic Personal Branding: Develop Your Freelance Career. Marketing, and Business course by Alli Koch

Authentic Personal Branding: Develop Your Freelance Career

A course by Alli Koch
Author, Entrepreneur, and Freelance Artist. Dallas, United States.
Joined February 2021
  • 97% positive reviews (104)
  • 2092 students