LinkedIn: Build your Personal Brand

Digitization has changed the labor market and the way we seek employment or expand our professional network. Nowadays it is crucial to have a presence on LinkedIn, the main professional social network of the moment, and maintain a good digital reputation. Núria Mañé -Communication Consultant, Social Media Strategist and teacher- works since 2009 in digital communication and considers this social network as a key source to learn and build valuable professional relationships.

In this course Núria will teach you how to optimize your profile on LinkedIn to improve your personal brand, expand your network of contacts, change jobs, improve your professional visibility or get new clients.

And if you want to deepen even more in the world of communications and social networks, you can also take your course Communication strategy for social networks to design a Social Media Plan for your brand or business.

You will meet Núria, her professional career in consulting and training for companies and communication professionals, and the main influences that have inspired her to improve her personal brand.

You will see how digitalization and social networks changed the labor market and the way to find a job, and the importance of having an active presence in social networks to maintain a good reputation online.

Together with Núria, you will define the pillars on which you will work your personal brand (mission, vision, values, etc.) and then introduce yourself to the world of LinkedIn, see how it works, its characteristics, functions and the solutions it offers.

As a starting point, you will learn what is social selling or social selling, why this sales strategy is very important to achieve your goals, and then you will discover your strengths and the elements to improve with the Social tool Selling Index.

You will review the most essential parts of your LinkedIn profile. Núria will give you some tips on each of the sections in detail to optimize them, from the profile image and cover to create your own URL and edit the visibility of the profile.

Núria will give you several tips to expand your network of contacts successfully. From whom and how to request contact - and the importance of generating confidence in this process - to the ideal spaces within LinkedIn to publish and share content.

To finish, you will learn to visualize and interpret the statistics that this social network offers you and you will know a tool to discover your potential remuneration.

You will develop a strategy to improve the presence of your professional profile on LinkedIn; You will start from the analysis of your profile and references, establish objectives and an action plan to follow.

To anyone who wants to improve their personal brand on LinkedIn, either to expand their network of contacts, improve their visibility, get a better job or reach more customers.

To do this course you only need to have a personal profile on LinkedIn (and if you do not have it, you can create it to optimize it together with Núria).