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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Vanessa Vaio

Vanessa Vaio

@vaio_vane

Como, Italy

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    Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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    88,592
    • Design
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    • My course project: Instagram feed design with Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
    • From Root to Tip . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
    • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
    • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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    Gilly Smith Gilly Smith @gilly_4 England, United Kingdom
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    • My project for course: Intro to Podcast Production: Tell Stories That Inspire. Audio, and Podcasting project by Gilly Smith - 02.18.2023
    • Elisabeth Luard on Cooking the Books. Podcasting, Stor, and telling project by Gilly Smith - 02.16.2023
    • Claudia Roden on Cooking the Books. Podcasting project by Gilly Smith - 11.23.2022
    • Gelf Anderson at River Cottage. Podcasting project by Gilly Smith - 11.23.2022
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    Géraldine Dormoy Géraldine Dormoy @geraldinedormoy Montélimar, France
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    • Journaliste pour le magazine Marie-Claire. Writing project by Géraldine Dormoy - 07.05.2022
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    Silvia Calvet Silvia Calvet @silviacalvet Barcelona, Spain
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      • Design Thinking con Fisio Virtual. Design project by Silvia Calvet - 07.04.2022
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      Chloe White Chloe White @chloewhite Hastings, United Kingdom
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      • My project for course: Cinematic Documentary Filmmaking: Shoot, Edit, Launch. Film, Video, TV, Video, Filmmaking, and Audiovisual Post-production project by Chloe White - 03.08.2023
      • 1001 Days. Film, Video, and TV project by Chloe White - 03.01.2022
      • The Climate and the Cross. Film, Video, and TV project by Chloe White - 03.01.2022
      • The Long Haul. Film, Video, and TV project by Chloe White - 03.01.2022
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      That Icelandic Guy That Icelandic Guy @arnulfur Content creator Stockholm County, Sweden
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      • One of my favorite photos. Photograph project by That Icelandic Guy - 02.15.2021
      • Verified Content Creator on TikTok. Photograph project by That Icelandic Guy - 02.15.2021
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      Elvira Liceaga Elvira Liceaga @shubidubi Escritora y entrevistadora Mexico City, Mexico
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      • Conversación con Liniers y Mario Bellatin. Events, Film, Video, TV, and Children's Literature project by Elvira Liceaga - 10.25.2018
      • Conversación con Pilar Quintana. Film, Video, TV, Events, and Video project by Elvira Liceaga - 09.03.2021
      • Conversación con Lydia Davis. Writing, Filmmaking, Podcasting, and Social Media Design project by Elvira Liceaga - 09.06.2018
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      Max Stossel Max Stossel @stoss Poet, Filmmaker, Speaker, Writer New York, United States
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      • My final project for course: Creative Writing: The Power of Words in the Modern World. Writing, Cop, writing, Stor, telling, Communication, Narrative, Creative Writing, and Content Writing project by Max Stossel - 08.06.2022
      • Profoto: More Than Meets The Eye. Writing, Cop, writing, Creative Consulting, Creative Writing, Video, and Advertising project by Max Stossel - 07.12.2022
      • Caterpillar: Together Stronger. Writing, Cop, writing, Creative Consulting, and Creativit project by Max Stossel - 09.15.2021
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      Marco Spagnoli Marco Spagnoli @marco_spagnoli Journalist, Writer, Director Roma, Italy
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        • Pino Daniele - Nero a Metà. Film project by Marco Spagnoli - 01.06.2025
        • Hollywood, Cinecittà . Film, Video, and TV project by Marco Spagnoli - 07.24.2022
        • Franco Battiato - La Voce del Padrone. Film, Video, and TV project by Marco Spagnoli - 06.23.2022
        • Spazio Italiano. Film project by Marco Spagnoli - 05.08.2022
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        Cristina López Barrio Cristina López Barrio @cristinalopezbarrio Escritora, profesora de escritura creativa, guionista Madrid, Spain
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        100,526
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        • Mi Proyecto del curso: Escritura de una novela paso a paso. Writing, Creativit, Stor, telling, and Narrative project by Cristina López Barrio - 03.08.2021
        • El reloj del mundo. Relatos. Editorial Flash Penguin Ramdon House 2014. Writing, and Narrative project by Cristina López Barrio - 01.01.2014
        • Rómpete, corazón. Planeta 2019. Writing, and Narrative project by Cristina López Barrio - 11.29.2019
        • Niebla en Tánger, Finalista del Premio Planeta 2017. Writing, and Narrative project by Cristina López Barrio - 11.17.2017
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        Andrea Chapela Andrea Chapela @alcs99 Mexico City, Mexico
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        Courtney Maum Courtney Maum @cmaum Hartford, United States
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          • How to get a book published- 4 top tips. Writing project by Courtney Maum - 11.09.2021
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          • Book proposal process for BEFORE AND AFTER THE BOOK DEAL. Creative Consulting, Design Management, Marketing, Writing, Creativit, Stor, telling, and Narrative project by Courtney Maum - 10.18.2021
          • My final project- a personal essay graphed onto a three-act structure with two timelines. Writing, and Narrative project by Courtney Maum - 07.28.2021
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          Anabel Torres Anabel Torres @anabeltorres Mexico City, Mexico
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            • Mi Proyecto del curso: Impresión botánica en textil y papel. Arts, Crafts, and Fashion Design project by Anabel Torres - 07.03.2020
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            Julia Nimke Julia Nimke @julia_nimke Berlin, Germany
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            • Suzuki / Automotive photo shooting . Commercial Photograph project by Julia Nimke - 03.18.2021
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            JRVISUALS JRVISUALS @joseprada London, United Kingdom
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              • My project in Professional Mobile Filmmaking for Social Media course. Film, Video, TV, Film, Video, Social Media, Mobile Photograph, Instagram, Filmmaking & Instagram Photograph project by JRVISUALS - 02.21.2022
              • My project in Documentary Filmmaking from Scratch course. Film, Video, TV, Audiovisual Production, Video Editing, and Filmmaking project by JRVISUALS - 05.22.2021
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              • Back to Normal - Commercial. Film, Video, and TV project by JRVISUALS - 02.10.2021
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              Emma Jane Palin Emma Jane Palin @emmajanepalin Digital Marketing Expert Margate, United Kingdom
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              • BLOG COLLABORATION | VIRGIN VOYAGES. Cop, writing, Digital Marketing, Marketing, and Social Media project by Emma Jane Palin - 03.10.2020
              • BLOG COLLABORATION | B&Q. Cop, writing, Digital Marketing, Interior Decoration, and Marketing project by Emma Jane Palin - 10.23.2019
              • BLOG COLLABORATION | IKEA. Cop, writing, Digital Marketing, Instagram Marketing, Interior Decoration, and Marketing project by Emma Jane Palin - 11.13.2020
              • BLOG COLLABORATION | JOHN LEWIS. Cop, writing, Digital Marketing, Instagram Marketing, and Marketing project by Emma Jane Palin - 11.04.2019
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              Juan González Villa Juan González Villa @juangonzalezvilla Madrid, Spain
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              • USEO - El blog de SEO que leen los profesionales. Digital Marketing, and Content Marketing project by Juan González Villa - 07.20.2021
              • 10 Links Azules - Newsletter sobre SEO y Ecommerce (Edición #40). Content Marketing, and Digital Marketing project by Juan González Villa - 07.16.2021
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              Abigail Quesnel Abigail Quesnel @abyquesnel Mexico City, Mexico
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              16,131
                • Impreso Coolhuntermx. Design project by Abigail Quesnel - 10.01.2019
                • Semana del arte CDMX 2020. Fine Arts project by Abigail Quesnel - 02.20.2020
                • BARÓN. Web Development project by Abigail Quesnel - 01.01.2012
                • 15a20. Writing project by Abigail Quesnel - 09.01.2016
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                Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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                306,597
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                • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
                • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
                • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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                Shaun Levin Shaun Levin @shaun_levin Writer, artist, editor, and creative writing teacher Madrid, Spain
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                142,858
                • Editorial Design
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                • Water: A New Collection of Stories. Writing, Creativit, Design, Fiction Writing, and Non-Fiction Writing project by Shaun Levin - 04.08.2024
                • Noise (The Dogs), a short story. Writing, Creativit, Stor, telling, Narrative, Non-Fiction Writing, and Creative Writing project by Shaun Levin - 09.05.2023
                • Some More Than Others, Making a Book. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Design, and Creating with Kids project by Shaun Levin - 11.28.2022
                • Learning to Walk: The Beginning of My Goodbye to Running. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Shaun Levin - 10.11.2022
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                Julio Rojas Julio Rojas @juliowriter Guionista de cine y tv, escritor, consultor de guiones. coordinador y director de contenidos en TV y productoras y profesor de guión con mas de 20 años de experiencia en el rubro. Tulsa, Chile
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                • Audio series, un nuevo formato para narrar.. Writing project by Julio Rojas - 11.14.2020
                • EL VISITANTE EXTRANJERO.. Film, Video, and TV project by Julio Rojas - 12.02.2019
                • En la cama. Film project by Julio Rojas - 07.08.2019
                • la vida de los peces. Film project by Julio Rojas - 07.08.2019
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                Puño Puño @puno Medellín, Colombia
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                863,800
                • Traditional illustration
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                • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
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                • Class notes. Traditional illustration project by Puño - 03.08.2017
                • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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                Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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                433,299
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                • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
                • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
                • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
                • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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                Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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                387,854
                • Traditional illustration
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                • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
                • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
                • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
                • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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                Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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                • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
                • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
                • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
                • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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