Specialization in Hand-Drawn to Digital Branding Design

Overview

“In this lesson, I want to share two of my favorite design pieces of all time. Tom Geismar and Ivan Chermayeff are the designers, but also my main influences. The two men worked together for sixty years. Working with both has afforded me a rare perspective on the duality of life and the magical relationship that opposites can sometimes have.”

In this video lesson Domestika addresses the topic: Influences | Sagi Haviv, which is part of the Domestika online course: Specialization in Hand-Drawn to Digital Branding Design. Master hand-drawn to digital branding with unique logo design techniques for creating memorable brand identities.

Partial transcription of the video

“The symbol for Chase Pang. Designed by Tom Geismar in 1960. has now been seen by millions of people every day for almost 60 years. The solid dynamic shape. is always captivating. It's always moving. even though it feels kind of solid and trustworthy, it always has this dynamism and movement and kind of visual interest that continues even after all this time. I love the relationship between the positive and the negative space. that hexagon is the outer shape and the square in the center. Everybody always wonders what it means. And when I was in school, I thought that these four shapes are ch...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Hand-Drawn to Digital Branding Design

• Level: Beginner
• 14 students
• 6 units
• 66 lessons (10h 32m)
• 22 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Digital Illustration, Graphic Design, Hand Lettering, Logo Design, Packaging, Traditional illustration, Typography, Typography Design