Specialization in Hand-Drawn to Digital Branding Design

Hand-drawn to Digital Branding Specialization

“Final Project: Your Visual Identity System with Soul and Purpose Objective You’ll create a complete visual identity system that merges your handcrafted skills with digital expertise, blending illustration, typography, and concept development. The goal is to demonstrate your technical mastery and unique creative voice through a design that communicates with clarity, emotion, and professionalism. Project Description Throughout this Specialization, you’ve explored the power of hand-drawn design, the value of visual simplicity, and the importance of storytelling in branding. Now, it’s time to bring all those lessons together. Inspired by industry leaders like Jon Contino, Sagi Haviv, Steve Wolf, Aron Leah, and Alex Aperios, you’ll apply your knowledge to develop a full branding project that not only looks good but feels authentic. From your first pencil sketch to a polished professional presentation, your work will reflect both your design process and your artistic intuition. This is your opportunity to build a complete brand identity—ready to present to a real client or showcase in your portfolio with confidence. Project Components 1. Idea and Concept • In-depth research on a real or fictional client • Concept development with purpose and narrative 2. Applied Techniques • Manual sketching to explore forms and ideas • Digital refinement using Illustrator, InDesign, and Photoshop • Application of principles like simplicity, contrast, and visual hierarchy 3. Personal Style • Integration of your unique illustrative and design voice • Balance between personality and functionality 4. Presentation • Design of realistic mockups and branded applications • Development of a clear and detailed identity manual • Professional documentation of the creative process Development Steps 1. Research and Manual Conceptualization • Study the client's context and market • Create visual references and brainstorm ideas • Sketch multiple hand-drawn logo concepts 2. Refinement and Methodology • Select and refine your strongest ideas • Apply design principles for clarity and impact • Build compelling conceptual presentations 3. Minimalist Synthesis • Simplify your logo while maintaining its essence • Create multiple variations (horizontal, vertical, symbol) • Prepare the logo for versatile applications 4. Complete Identity System • Design supporting graphic elements • Establish a consistent color palette and type system • Create a visual identity manual with usage guidelines 5. Final Presentation • Apply the brand system to real-world mockups • Compile a professional presentation showcasing the entire creative journey Final Deliverables • Full sketching process from early concepts to final vectors • Primary logo and alternative versions • Color palette and typographic system • Complementary graphic elements • Visual identity manual with technical specifications • Real-world mock-ups and applications • Professional presentation of the complete project You’ve turned creativity into clarity—shaping raw ideas into meaningful design with purpose and soul. Each decision, from the first sketch to the final composition, reflects your growth, your vision, and your ability to translate emotion into identity. This process wasn’t just about learning tools—it was about unlocking the confidence to say something that matters through design. Carry that momentum with you. Trust your instincts, keep refining your voice, and remember that great design doesn’t just communicate—it connects. The work you create next has the power to inspire, challenge, and leave a lasting impression.”

Course summary for: Specialization in Hand-Drawn to Digital Branding Design

• Level: Beginner
• 254 students
• 6 units
• 66 lessons (10h 32m)
• 22 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Digital Illustration, Graphic Design, Hand Lettering, Logo Design, Packaging, Traditional illustration, Typography, Typography Design