Specialization in Hand-Drawn to Digital Branding Design

Overview

“Many people can design nice logos, but what separates good work from great work, is the logos to manage to see the light. Until now we have talked about design, now we are talking about the other element on the other side of the table, that is not completely under our control: the client. 60% of the time I invest in a project I dedicate it to build the case, let me explain why.”

In this video lesson Domestika addresses the topic: How to Build the Case, which is part of the Domestika online course: Specialization in Hand-Drawn to Digital Branding Design. Master hand-drawn to digital branding with unique logo design techniques for creating memorable brand identities.

Partial transcription of the video

“Now let's talk about the presentation. and building a case. Your clients, as we said, comes in with great expectations. And we're going to talk about some front matter that we put in the presentation. when they first sit down, when you first come together, to help move them into a different Mindspace. This is now something that they're gonna look at that they have to decide to adopt and will become their face for many years, maybe decades. So it's a very different kind of mind space and examination. It's not the same way when you look at advertising, marketing, or even a layout design or po...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Hand-Drawn to Digital Branding Design

• Level: Beginner
• 14 students
• 6 units
• 66 lessons (10h 32m)
• 22 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Digital Illustration, Graphic Design, Hand Lettering, Logo Design, Packaging, Traditional illustration, Typography, Typography Design