Specialization in Hand-Drawn to Digital Branding Design

Course summary

• U1: Getting Inspired

  • Introduction

  • Influences | Jon Contino

  • Influences | Aron Leah

  • Influences | Sagi Haviv

  • Influences | Alex Aperios

  • Influences | Steve Wolf

• U2: Hand-Drawn Branding: Design Original Logos

  • Keep It Raw

  • Market Research

  • Mood Boards

  • Develop Your Thumbnails

  • Self-Editing

  • Clean and Ink

  • Import Your Drawings

  • Creating Vectors

  • Adjust Spacing

  • Finally, Color!

  • Sample Your Brand

  • Adding Elements

  • Mock-ups

  • Brand Guideline System

• U3: Hand-drawn logo design

  • Illustrative Logo Design

  • Warm-up Exercise

  • Asking the Right Questions

  • Word Mapping

  • Mood Board

  • Loose Sketches

  • Refining Ideas

  • Vectorising the Sketch

  • Colour and Typography

  • Brand Illustrations and Mock-ups

  • Finding Work

• U4: Logo Design: From Concept to Presentation

  • What is a Designer?

  • The Responsibility of Expertise

  • What Is a Good Logo?

  • Logotype vs. Symbol

  • Student Logos Analysis

  • Choose Your Client

  • Understand Your Client

  • Concept Development

  • Refinement

  • Typography

  • Applications

  • How to Build the Case

  • Bringing the Client Along

• U5: Minimalist Logo Design With Personality

  • Intro to Logo Design: Rules and How to Break Them

  • Discovery Meeting and Brief

  • The Research

  • The Mood Board

  • Sketching

  • Starting in Illustrator 1

  • Starting in Illustrator 2

  • Selecting the Final Logos for Presentation

  • Refining the Logos in Photoshop

  • The Presentation

  • Presenting Your Work Online and Developing a Portfolio

  • Mock-Ups

• U6: Logotype Design for Brand Identity

  • Principles of a Good Logo Design

  • The Basic Concepts and Anatomy of Typography Design

  • Add Meaning into Your Logotype and Make It Relevant to Your Client’s Industry

  • Knowing Which Letters to Customize for Your Logotype

  • My Creative Brief

  • Getting Inspired and Sketching Your Ideas Out

  • Executing Your Final Logotype Designs

  • How to Evaluate Your Work and Make Small Adjustments to Refine

  • Best Ways to Present Your Logotype Work to Clients

  • How to Share Your Work on Social Media and Design Portfolio Sites

• Final project

  • Hand-drawn to Digital Branding Specialization