Specialization in Hand-Drawn to Digital Branding Design

Overview

“Once you’ve got your raw ideas on paper, it’s time to start doing some research to see what else is out there. ”

In this video lesson Domestika addresses the topic: Market Research, which is part of the Domestika online course: Specialization in Hand-Drawn to Digital Branding Design. Master hand-drawn to digital branding with unique logo design techniques for creating memorable brand identities.

Partial transcription of the video

“In the last lesson, we talked about your raw doodles and kind of your initial ideas. In this next lesson, we're going to discuss market research, how to kind of see what's out there, how to compare it to what you're doing, and help kind of lay the groundwork for what your brand is going to be. And let's get into that right now. The market research part of things is basically like, let's see what the industry is that your brand is going to live in. Le Manas is a pizzeria and bakery, for example. So we want to look and see who out there is doing this pizzeria and or bakery thing really well. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Hand-Drawn to Digital Branding Design

• Level: Beginner
• 14 students
• 6 units
• 66 lessons (10h 32m)
• 22 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Digital Illustration, Graphic Design, Hand Lettering, Logo Design, Packaging, Traditional illustration, Typography, Typography Design