Specialization in Graphic Design and Visual Communication

Overview

“Here you will see an identity that needs a strong logo with personality whose language extends across all its applications, which will be many and diverse. ”

In this video lesson Domestika addresses the topic: Image for a hardware store franchise, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“What should the image of a business that has little glamour, such as a hardware store, be like? It has to be dynamic, It has to be pretty, we have to like it. Let's see how we work this out. Remember that we are going to work for a sector where design is not abundant, a place where there is little design. We will look for an image that explains well what a hardware store is and that explains what's in it. That's not easy. We will design the big and the small. We will design what the design usually does not cover. We see that it has a logo that is composed of one part main one that has a lit...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 100% positive reviews (233)
• 16120 students
• 7 units
• 104 lessons (18h 15m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design