Specialization in Graphic Design and Visual Communication

Overview

“Finally, we will show the so-called “semantic differential” as a tool to assess whether a color proposal is correct or not.”

In this video lesson Domestika addresses the topic: How to evaluate a color proposal, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“In this lesson we are going to show you some analytical resources to assess the correctness of a color proposal. This is a skill you can implement in your own personal projects or to assess color proposals created by other designers and artists. Let's get started! We would like to introduce a measurement mechanism that can assist you in your analysis, evaluation, and synthesis of aspects related to how a color proposal is perceived by its potential users. This measuring instrument, called the semantic differential, was developed by a team led by the American psychologist Charles Osgood. The...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 99% positive reviews (390)
• 33292 students
• 7 units
• 104 lessons (18h 12m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design