Specialization in Graphic Design and Visual Communication

Course summary

• U1: Introduction and inspiration

  • Introduction

  • Inspiration / Silvia Ferpal

  • Inspiration / Leire Fernandez and Eduardo Herrera

  • Inspiration / Javier Alcaraz

  • Inspiration / Esteban Ibarra

  • Inspiration / Eric Jardí

• U2: Graphic design for beginners

  • Literalness/subjectivity

  • Bauhaus and geometric shapes

  • Laws of perception (Gestalt)

  • Shaping the project

  • Types of types

  • The crimes

  • The tricks

  • Project: adding texts

  • Perception

  • Color mixes and modes

  • Color palettes

  • Project: Adding color and consistency

  • Balance and grids

  • Schemes that work

  • Project: Ordering the elements

• U3: Color applied to graphic design

  • What will we do in the course?

  • Color and communication

  • Harmony

  • Contrast

  • A functional classification of color

  • Naturalistic color

  • Exalted color

  • Expressionist color

  • Fancy color

  • Psychological color

  • Symbolic color

  • Red, orange and yellow colors

  • Green and blue colors

  • Violet color

  • Brown, white, black and grey colours

  • Pastel and metallic colors

  • Schematic color

  • Signal color

  • Emblematic color

  • Personal Project Analysis 1

  • Personal Project Analysis 2

  • How to evaluate a color proposal

• U4: Composition techniques for graphic design

  • What will we do in the course?

  • What is composition?

  • The effective composition

  • Particular considerations

  • Shape

  • Negative Space

  • Color

  • Typography

  • Iconography

  • Keep it simple

  • Balance and movement

  • Define a center of interest

  • Contrast to organize

  • Repetition unifies

  • Symmetry and asymmetry

  • The rule of thirds

  • The golden ratio

  • Proportional scales 1

  • Proportional scales 2

  • Grids: concept

  • Grids: Application

• U5: The laws of visual perception: unity, weight, balance and movement

  • Personal projects

  • First experiences

  • Silent spelling

  • Diary of a castaway

  • The green bag

  • The method, preamble

  • Working method and the laws of visual perception

  • Sources of inspiration

  • Organize/Unit 1

  • Organize/Unit 2

  • Categorize/Weight

  • Express/Balance

  • Guide/Movement 1

  • Guide/Movement 2

• U6: Graphic design from simple geometries

  • Symbolism

  • Iconicity

  • Geometry

  • The brief

  • The story we will tell

  • The visual universe

  • The composition

  • The system

  • Constants and variables

  • The colors

  • Typography

  • The visualization

  • The presentation of the project

• U7: How to think like a graphic designer

  • Identity design

  • Presentation for screen 1

  • Presentation for screen 2

  • Business card

  • Identity for a publishing house

  • Label for an alcoholic beverage

  • Identity for courses

  • Image for a show

  • Image for a hardware store franchise

  • Campaign for a music festival 1

  • Campaign for a music festival 2

  • Brand image on screen

  • Keeping identity alive

• Final project

  • Graphic Design Specialization: Mastering Color and Composition

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