Specialization in Graphic Design and Visual Communication

Overview

“In this lesson you will see how to give identity to an alcoholic beverage through its main communicative element, the label of its bottle.”

In this video lesson Domestika addresses the topic: Label for an alcoholic beverage, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“This lesson begins with a label that employs a series of clichés about what constitutes a traditional drink. setting the stage for discussion. The values of craftsmanship. tradition. etc.. are expressed in a way that. in this case. does not do to the product. We are set to completely rethink the label design. enlisting the expertise of a lettering specialist. Our focus will be on refining the front and back labels. as well as the bottle's collar. ensuring a cleaner and more appealing presentation. We will keep working with an identity element to enhance our design approach. In this instance...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 99% positive reviews (392)
• 33418 students
• 7 units
• 104 lessons (18h 12m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design