Specialization in Graphic Design and Visual Communication

Overview

“The second exercise aims to give the different compositional elements the appropriate visual weight. With some very simple concepts, which I am going to explain to you, you will be able to handle it very easily. ”

In this video lesson Domestika addresses the topic: Categorize/Weight, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“Well, I have spoken to you before about the principle of unity in composition. And now I would like to talk to you about weight. It is another very important concept to categorize these elements within the composition, to help the eye direct its gaze over the compositional space. In principle we can achieve that weight, This ordering, this categorization and this providing the compositional elements with different levels through the size they have with respect to the format, of its relationship with the format. In this case we are talking about materials that we cannot even change, We canno...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 100% positive reviews (233)
• 16132 students
• 7 units
• 104 lessons (18h 15m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design