Storytelling Strategy for Social Media

Overview

“In this lesson I'll walk you through when is a good time to evaluate what's working and what's not in your strategy, as well as some tools that can help you analyze and interpret the performance of your posts.”

In this video lesson Ignacio de los Reyes addresses the topic: Measure the performance and effectiveness of your strategy, which is part of the Domestika online course: Storytelling Strategy for Social Media. Learn to effectively share content to build a loyal community for your brand and reach your business goals.

Partial transcription of the video

“Measure the performance and effectiveness of your strategy At this point in the course, we have already learned together to develop a content strategy for social networks. Also, you've probably started testing with that final project, which is a living document. It is super important to think that we are going to be adapting it as new innovations in storytelling or new platforms are appearing. In addition, we are going to have to be measuring the success of that strategy and make adjustments when necessary. We are going to talk about that in this new unit. Whenever we create content for soc...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Strategy for Social Media

• Level: Beginner
• 100% positive reviews (16)
• 884 students
• 4 units
• 14 lessons (2h 33m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Marketing, Social Media, Storytelling