Storytelling Strategy for Social Media
A course by Ignacio de los Reyes , Digital Content Specialist
Learn to effectively share content to build a loyal community for your brand and reach your business goals
For Ignacio de los Reyes, a successful content strategy tells stories that satisfy the needs of your customers and connect with your product, your mission, and the value you bring to your community.
As a digital strategist, Ignacio knows how to reach users in a credible and authentic way. Throughout his career, he's worked with Instagram, Youtube, and Snapchat and, in this online course, he teaches you to plan content, decide the best medium to communicate a message, and measure its success in order to achieve your goals.
What will you learn in this online course?
14 lessons & 27 downloads
- 100% positive reviews (17)
- 1,069 students
- 14 lessons (2h 33m)
- 27 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a storytelling strategy for the social media of a brand, product, or organization.
Who is this online course for?
Anyone interested in boosting their presence on social media.
Requirements and materials
You need to have basic knowledge of social media at a user level as well as tools like Word, Excel, or similar.
Reviews
Ignacio de los Reyes
A course by Ignacio de los Reyes
The mission of Ignacio de los Reyes, consultant and expert in digital content, is to help brands, media, and organizations to better tell their stories and build online communities. Ignacio designs digital strategies to establish the best goals, ways to measure success, and business objectives to achieve effective campaigns. In addition, he has supported organizations such as UNICEF in their development of new digital content. He also teaches classes, workshops, and conferences on digital storytelling.
Content
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U1
Introduction
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About Me
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Influences
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U2
Storytelling applied to your brand
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Storytelling applied to social networks
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Elements of a digital storytelling strategy
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U3
Development of the content strategy
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Narrative and key messages of your strategy
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Define the objectives of your strategy
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Your audience and their needs
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Types of content, formats and platforms 1
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Types of content, formats and platforms 2
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Protagonists of your story
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Creating community
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U4
Learn to innovate and measure your success
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Measure the performance and effectiveness of your strategy
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Embracing new content and emerging formats
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What makes a successful social media story?
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FP
Final project
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Storytelling Strategy for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Muy bien explicado. Aprendí mucho.
Muy buen curso para principiantes
Tutor is a pro.
Aún no he terminado todas las unidades, pero hasta el momento es un curso muy recomendable. Ya sea que tengas experiencia en la creación de contenido de redes o seas un novato, este curso te ayudará a ordenar ideas y te aportará datos de valor. Mención especial a los recursos adicionales y descargables de la presentación de cada unidad, algo muy útil para repasar. Muy bueno.
Excelente curso, recomendado