Storytelling Strategy for Social Media

A course by Ignacio de los Reyes , Digital Content Specialist

Digital Content Specialist. Mexico City, Mexico.
Joined July 2022

Learn to effectively share content to build a loyal community for your brand and reach your business goals

100% positive reviews (14)
608 students
Audio: Spanish
Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

Learn to effectively share content to build a loyal community for your brand and reach your business goals

For Ignacio de los Reyes, a successful content strategy tells stories that satisfy the needs of your customers and connect with your product, your mission, and the value you bring to your community.

As a digital strategist, Ignacio knows how to reach users in a credible and authentic way. Throughout his career, he's worked with Instagram, Youtube, and Snapchat and, in this online course, he teaches you to plan content, decide the best medium to communicate a message, and measure its success in order to achieve your goals.

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What will you learn in this online course?

14 lessons & 27 downloads

  • 100% positive reviews (14)
  • 608 students
  • 14 lessons (2h 33m)
  • 27 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop a storytelling strategy for the social media of a brand, product, or organization.

Who is this online course for?

Anyone interested in boosting their presence on social media.

Requirements and materials

You need to have basic knowledge of social media at a user level as well as tools like Word, Excel, or similar.


Reviews

608 Students
14 Reviews
100% Positive ratings
  • More reviews

Ignacio de los Reyes

A course by Ignacio de los Reyes

Teacher Plus
Digital Content Specialist

The mission of Ignacio de los Reyes, consultant and expert in digital content, is to help brands, media, and organizations to better tell their stories and build online communities. Ignacio designs digital strategies to establish the best goals, ways to measure success, and business objectives to achieve effective campaigns. In addition, he has supported organizations such as UNICEF in their development of new digital content. He also teaches classes, workshops, and conferences on digital storytelling.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Storytelling applied to your brand

    • Storytelling applied to social networks
    • Elements of a digital storytelling strategy
  • U3

    Development of the content strategy

    • Narrative and key messages of your strategy
    • Define the objectives of your strategy
    • Your audience and their needs
    • Types of content, formats and platforms 1
    • Types of content, formats and platforms 2
    • Protagonists of your story
    • Creating community
  • U4

    Learn to innovate and measure your success

    • Measure the performance and effectiveness of your strategy
    • Embracing new content and emerging formats
    • What makes a successful social media story?
  • FP

    Final project

    • Storytelling Strategy for Social Media

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Storytelling Strategy for Social Media. Marketing, and Business course by Ignacio de los Reyes

Storytelling Strategy for Social Media

A course by Ignacio de los Reyes
Digital Content Specialist. Mexico City, Mexico.
Joined July 2022
  • 100% positive reviews (14)
  • 608 students