Storytelling Strategy for Social Media

Overview

“Surely you would not tell a story in the same way to your partner, a child or your grandmother, right? In this lesson you will learn to identify your target audience, what are their needs and what are the platforms where they spend their time.”

In this video lesson Ignacio de los Reyes addresses the topic: Your audience and their needs, which is part of the Domestika online course: Storytelling Strategy for Social Media. Learn to effectively share content to build a loyal community for your brand and reach your business goals.

Partial transcription of the video

“Your audience and their needs Now that you know what you want to achieve for your brand with your content strategy, the most important thing is: with whom? Who are we going to reach or reach with that content? In this lesson we are going to talk why people are on social media and what is the role your brand plays in that presence. But we are also going to talk how to identify the strategic audience the one you want to reach with your content. The first thing I would like to ask you is to ask Why do people spend time on social media? It is very important that we think, again, in audiences an...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Strategy for Social Media

• Level: Beginner
• 100% positive reviews (16)
• 884 students
• 4 units
• 14 lessons (2h 33m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Marketing, Social Media, Storytelling