Storytelling Strategy for Social Media

Overview

“In this lesson I'm going to show you what I discovered about storytelling when I worked as a journalist. You will learn to navigate the tension between what you want to communicate as a brand and what your audience needs or wants to know. You will better understand what a content format is, what differentiates a social network from a digital platform and other key concepts through my storytelling glossary.”

In this video lesson Ignacio de los Reyes addresses the topic: Storytelling applied to social networks, which is part of the Domestika online course: Storytelling Strategy for Social Media. Learn to effectively share content to build a loyal community for your brand and reach your business goals.

Partial transcription of the video

“Storytelling applied to social networks In this unit, we will begin to take the first steps to build your content strategy for social networks. We will start with the most basic concepts. I'll help you understand what we mean when we talk about storytelling for brands. Or even why brands should be telling stories. We are also going to see a glossary of the concepts that we will be reviewing throughout the course so that we can start with some agreed concepts, and we are also going to present the final project for the first time, that moment in which you can develop your own content strategy...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Strategy for Social Media

• Level: Beginner
• 100% positive reviews (16)
• 884 students
• 4 units
• 14 lessons (2h 33m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Marketing, Social Media, Storytelling