Storytelling Strategy for Social Media

Overview

“It's time we answered some essential strategy questions: What do I really want to achieve with my content? What is the specific audience I want to reach? What do I want my audience to know, understand, think, feel or do?”

In this video lesson Ignacio de los Reyes addresses the topic: Narrative and key messages of your strategy, which is part of the Domestika online course: Storytelling Strategy for Social Media. Learn to effectively share content to build a loyal community for your brand and reach your business goals.

Partial transcription of the video

“Narrative and key messages of your strategy We already learned what the key elements are of a content strategy. Now I encourage you to put it into practice. Throughout this Unit 3 we will review how to build a narrative for your brand and I will also offer you the step by step how I have done it for my brand and my final project. Let's understand a little more about audiences, how to understand your needs and how we can satisfy them with our content, and we will also talk about which are the protagonists that can be part of the stories we tell on social networks. In this first lesson Let's ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Strategy for Social Media

• Level: Beginner
• 100% positive reviews (16)
• 884 students
• 4 units
• 14 lessons (2h 33m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Marketing, Social Media, Storytelling