Storytelling Strategy for Social Media

Storytelling Strategy for Social Media

“I hope you have really enjoyed the path we have traveled and that you can apply everything you have learned from now on. I have done my project on Animadamentes, a new service of creative techniques to take care of mental health through artistic expression, but I invite you to carry out a different project. Now let's go over the key phases you've followed. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. Define the objectives First we must ask ourselves essential questions to establish concrete objectives and key messages.

Your audience Then, you will have to define who you want to reach; What are the needs of your target audience? What exactly are they looking for and how do you think your content can meet those needs? Content, format and platform Think about what type of content and format best meets the needs of your audience. Also, research where your target audience spends time and choose the platform you are going to work on. Metrics Finally, think about how you are going to measure the success of your strategy. Then analyze your results, review them, and make adjustments. The time has come for you to share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. I look forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. See you in the forum!”

Partial transcription of the video

“Final project Thank you for accompanying me here. Now I want to hear about you, your brand and your ideas so that your stories reach the audience you are looking for. In the course we saw the importance of asking essential questions so that you establish concrete objectives and key messages. Remember to identify your target audience and what are their needs. Always thinking about your audience, define which platform or social network best meets your goals and then identify who the people or products are that will help you successfully convey your brand messages. Once you have finished your ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Strategy for Social Media

• Level: Beginner
• 100% positive reviews (16)
• 884 students
• 4 units
• 14 lessons (2h 33m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Marketing, Social Media, Storytelling