Storytelling Strategy for Social Media
Define the objectives of your strategy
A course by Ignacio de los Reyes , Digital Content Specialist
About the video: Define the objectives of your strategy
Overview
“Now we have to establish what our business objectives are and think about how to apply all the information that we have analyzed previously.”
In this video lesson Ignacio de los Reyes addresses the topic: Define the objectives of your strategy, which is part of the Domestika online course: Storytelling Strategy for Social Media. Learn to effectively share content to build a loyal community for your brand and reach your business goals.
Partial transcription of the video
“Define the objectives of your strategy We are already clear about what you want to count as a brand, What is the value that you are going to bring to your audience, to your community? and what are the key messages. Now it is essential that we think How are you going to do it strategically? so that it is aligned with your business objectives. As a reminder, while we love to tell stories, our real objective here is to achieve certain goals that help you grow as an entrepreneur or in your brand. It's just what we're gonna do setting objectives after having built a narrative and some messages. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Marketing, Social Media, Storytelling

Ignacio de los Reyes
A course by Ignacio de los Reyes
The mission of Ignacio de los Reyes, consultant and expert in digital content, is to help brands, media, and organizations to better tell their stories and build online communities. Ignacio designs digital strategies to establish the best goals, ways to measure success, and business objectives to achieve effective campaigns. In addition, he has supported organizations such as UNICEF in their development of new digital content. He also teaches classes, workshops, and conferences on digital storytelling.
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- 14 lessons (2h 33m)
- 27 additional resources (6 files)
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- Audio: Spanish
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- Level: Beginner
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