The Narrative Web: storytelling applied to UX/UI design
Building the Narrative and Wireframe 1
A course by Chiara Aliotta , Designer and art director
About the video: Building the Narrative and Wireframe 1
Overview
“Until now, I have used acts, sequences and scenes to map the user's journey. The grid I created using post will be the blueprint, and it will help me ensure that the digital product I'm designing will provide the right user experience. ”
In this video lesson Chiara Aliotta addresses the topic: Building the Narrative and Wireframe 1, which is part of the Domestika online course: The Narrative Web: storytelling applied to UX/UI design. Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience..
Partial transcription of the video
“Until now, we have analyzed the structure of storytelling by analyzing acts, sequence, and scenes to map our user experience. In this lesson, we are going to examine the shot and design our Y-frame for the landing page. We define shots as the content inside a page or a view, depending on whether you're designing a website or an application. Shots are divided into different sections, they are also called scenes. The scenes are not to be mistaken with, in terms of hierarchy, with what we use for mapping our user journey. So, we have three specific sections, or scenes, in our shots. The beginn...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Narrative Web: storytelling applied to UX/UI design
-
Category
Web & App Design -
Areas
Copywriting, Information Design, Storytelling, UX / UI

Chiara Aliotta
A course by Chiara Aliotta
Chiara Aliotta is an Italian art director and digital brand designer known for her captivating storytelling skills. With a background in print communication and a remote work lifestyle from a Greek island, Chiara has honed her expertise in crafting compelling brand stories that leave a lasting impact.
Chiara's passion for storytelling stems from her love for literature and her belief in its power to captivate audiences. She has worked with renowned organizations such as Smashing Magazine, Action Aid Hellas, PAMS Foundation, Mautic, and Joomla, creating brand experiences that inspire action and foster a sense of community.
As a digital nomad, Chiara embraces the digital world and understands the importance of crafting engaging online experiences. Her goal as an art director is to provide a comprehensive perspective on design, showcasing its potential to communicate brand values, purpose, and mission effectively. Chiara's work extends beyond traditional design, helping tech startups and Web3 companies navigate the digital landscape through compelling storytelling.
- 97% positive reviews (60)
- 3,761 students
- 13 lessons (2h 29m)
- 32 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever