The Narrative Web: storytelling applied to UX/UI design

A course by Chiara Aliotta , Designer and art director

Designer and art director. Ermoupoli, Greece.
Joined December 2020

Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience.

97% positive reviews (31)
2644 students
Audio: English
English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience.

In this online course, you will delve into the captivating world of storytelling and discover its application in UX design. Join Chiara Aliotta, an accomplished designer and art director, as she takes you on a journey to explore how storytelling can create meaningful interactions and establish emotional connections with your audience. Through engaging lessons, you'll gain a deep understanding of storytelling fundamentals and learn how to incorporate them into your UX and UI designs.

Chiara will guide you through the process of crafting compelling narratives for digital products, starting with an introduction to storytelling and its uses in UX design. Explore elements such as audience, purpose, characters, and context, and discover how they contribute to creating immersive user experiences. Learn about the structure of a narrative and the importance of emotional connections to captivate your users.

Throughout the course, you'll analyze briefs, find visual inspiration, and map the user's journey to develop engaging digital experiences. Chiara will teach you the differences between high-fidelity mockups and wireframes, enabling you to create visually stunning projects that grab attention. You'll also gain valuable insights into how to engage clients with persuasive arguments and present your designs effectively.

Read more ↓

What will you learn in this online course?

13 lessons & 32 downloads

  • 97% positive reviews (31)
  • 2644 students
  • 13 lessons (2h 29m)
  • 32 additional resources (18 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

In this course, your final project will be to create the wireframe of a single-page website based on a fictional brand's brief. Through this hands-on project, you'll put into practice all the storytelling and UX design principles you've learned.

You'll have the opportunity to showcase your creativity and apply your newfound knowledge to create an engaging and visually appealing wireframe. By bringing together the elements of storytelling, audience analysis, user journey mapping, and visual inspiration, you'll craft a compelling digital experience that grabs attention and communicates the brand's message effectively.

Projects by course students

Who is this online course for?

This course is ideal for anyone interested in shaping digital content through storytelling and UX design. Whether you're a designer looking to enhance your skills or someone passionate about creating engaging user experiences, this course offers valuable insights and practical techniques.

If you're eager to explore the power of storytelling and learn how to apply it to UX and UI design, this course is for you. No prior experience in UX design is required, making it accessible to beginners and professionals alike. Join this course and discover how to craft meaningful stories that add value to your digital products.

Requirements and materials

To take this course, you'll need a basic understanding of design principles and a passion for creating engaging digital experiences. Familiarity with design software such as Adobe XD or Sketch is beneficial, but not mandatory.

To make the most of the course, it's recommended to have a computer with internet access. Additionally, having a notebook or sketchbook to jot down ideas and sketches during the creative process will be helpful. Get ready to embark on a creative journey where storytelling and UX design merge seamlessly.


2644 Students
31 Reviews
97% Positive ratings
  • More reviews

Chiara Aliotta

A course by Chiara Aliotta

Teacher Plus
Designer and art director

Chiara Aliotta is an Italian art director and digital brand designer known for her captivating storytelling skills. With a background in print communication and a remote work lifestyle from a Greek island, Chiara has honed her expertise in crafting compelling brand stories that leave a lasting impact.

Chiara's passion for storytelling stems from her love for literature and her belief in its power to captivate audiences. She has worked with renowned organizations such as Smashing Magazine, Action Aid Hellas, PAMS Foundation, Mautic, and Joomla, creating brand experiences that inspire action and foster a sense of community.

As a digital nomad, Chiara embraces the digital world and understands the importance of crafting engaging online experiences. Her goal as an art director is to provide a comprehensive perspective on design, showcasing its potential to communicate brand values, purpose, and mission effectively. Chiara's work extends beyond traditional design, helping tech startups and Web3 companies navigate the digital landscape through compelling storytelling.


  • U1


    • About Me
    • Influences
  • U2

    The Anatomy of a Great Story

    • Storytelling for UX and UI Design
    • Elements of Storytelling: Audience, Purpose, Characters, and Context
    • Elements of Storytelling: The Structure
    • The Power of Storytelling: Emotions
  • U3

    A Mad Tea Party: Let’s Put Storytelling at Work

    • Finding the Elements of the Story 1
    • Finding the Elements of the Story 2
    • Visual Inspiration to Trigger the Imagination
    • Building the Narrative and Wireframe 1
    • Building the Narrative and Wireframe 2
  • U4

    Selling Your Ideas through Storytelling

    • Supporting the Narrative: Wireframe vs. High-Fidelity Mock-up
    • Engaging the Audience with the Narrative
  • FP

    Final project

    • Brand storytelling and UX

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
The Narrative Web: storytelling applied to UX/UI design. Web, and App Design course by Chiara Aliotta

The Narrative Web: storytelling applied to UX/UI design

A course by Chiara Aliotta
Designer and art director. Ermoupoli, Greece.
Joined December 2020
  • 97% positive reviews (31)
  • 2644 students