The Narrative Web: storytelling applied to UX/UI design
Finding the Elements of the Story 1
A course by Chiara Aliotta , Designer and art director
About the video: Finding the Elements of the Story 1
Overview
“Given a fictional brand, I will use acts, sequences and scenes to map the experience and dig deeper into how UX design benefits traditional storytelling. ”
In this video lesson Chiara Aliotta addresses the topic: Finding the Elements of the Story 1, which is part of the Domestika online course: The Narrative Web: storytelling applied to UX/UI design. Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience..
Partial transcription of the video
“In this lesson, I'm going to present the brief of a fictional brand. We are going to use it to map our experience and understand how US design can benefit from traditional storytelling. Now that we know what the client expects from us, it's time to map the experience in three acts, define the sequences and the scenes. We are now ready to practice the storytelling process we have just analyzed. For simplicity, I prepared and collected for you all the elements that we are going to use during this assignment. In the folder at the end of this unit, you will find the project brief of a fictional...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Narrative Web: storytelling applied to UX/UI design
-
Category
Web & App Design -
Areas
Copywriting, Information Design, Storytelling, UX / UI
Chiara Aliotta
A course by Chiara Aliotta
Chiara Aliotta is an Italian art director and digital brand designer known for her captivating storytelling skills. With a background in print communication and a remote work lifestyle from a Greek island, Chiara has honed her expertise in crafting compelling brand stories that leave a lasting impact.
Chiara's passion for storytelling stems from her love for literature and her belief in its power to captivate audiences. She has worked with renowned organizations such as Smashing Magazine, Action Aid Hellas, PAMS Foundation, Mautic, and Joomla, creating brand experiences that inspire action and foster a sense of community.
As a digital nomad, Chiara embraces the digital world and understands the importance of crafting engaging online experiences. Her goal as an art director is to provide a comprehensive perspective on design, showcasing its potential to communicate brand values, purpose, and mission effectively. Chiara's work extends beyond traditional design, helping tech startups and Web3 companies navigate the digital landscape through compelling storytelling.
- 97% positive reviews (60)
- 3,754 students
- 13 lessons (2h 29m)
- 32 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
