The Narrative Web: storytelling applied to UX/UI design
Storytelling for UX and UI Design
A course by Chiara Aliotta , Designer and art director
About the video: Storytelling for UX and UI Design
Overview
“As for every journey, I think it is essential to understand where you are heading. In this lesson, I introduce you to the course, how it is structured and what we will learn together. I will also talk about the difference between user experience design (UX) and user interface design (UI). ”
In this video lesson Chiara Aliotta addresses the topic: Storytelling for UX and UI Design, which is part of the Domestika online course: The Narrative Web: storytelling applied to UX/UI design. Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience..
Partial transcription of the video
“As for every journey, it's very important to understand where we are heading. In this lesson, I'm going to introduce you to the structure of the course, But first of all, let's make sure you understand the difference between UI design and UX design. Every interaction tells a story. Even this course is an interaction. As a storyteller and designer, I structured this course following the same storytelling principle I will explain during the class. For this course, we will focus on how to apply the fundamentals of storytelling by defining the experience we wish to achieve for the landing page ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Narrative Web: storytelling applied to UX/UI design
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Category
Web & App Design -
Areas
Copywriting, Information Design, Storytelling, UX / UI

Chiara Aliotta
A course by Chiara Aliotta
Chiara Aliotta is an Italian art director and digital brand designer known for her captivating storytelling skills. With a background in print communication and a remote work lifestyle from a Greek island, Chiara has honed her expertise in crafting compelling brand stories that leave a lasting impact.
Chiara's passion for storytelling stems from her love for literature and her belief in its power to captivate audiences. She has worked with renowned organizations such as Smashing Magazine, Action Aid Hellas, PAMS Foundation, Mautic, and Joomla, creating brand experiences that inspire action and foster a sense of community.
As a digital nomad, Chiara embraces the digital world and understands the importance of crafting engaging online experiences. Her goal as an art director is to provide a comprehensive perspective on design, showcasing its potential to communicate brand values, purpose, and mission effectively. Chiara's work extends beyond traditional design, helping tech startups and Web3 companies navigate the digital landscape through compelling storytelling.
- 97% positive reviews (67)
- 4,032 students
- 13 lessons (2h 29m)
- 32 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
