The Narrative Web: storytelling applied to UX/UI design
The Power of Storytelling: Emotions
A course by Chiara Aliotta , Designer and art director
About the video: The Power of Storytelling: Emotions
Overview
“Emotions play a big role in our behaviour. Great stories evoke emotions and can relate to their audience. In this lesson, you will explore how you can master the power of storytelling by using emotions to achieve your purposes. ”
In this video lesson Chiara Aliotta addresses the topic: The Power of Storytelling: Emotions, which is part of the Domestika online course: The Narrative Web: storytelling applied to UX/UI design. Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience..
Partial transcription of the video
“A great story is able to evolve emotions. So in this lesson, We are going to explore how we can create emotions so that we can achieve our purpose. In the previous lesson, we have seen some of the elements that create and are part of the story. Now, we are going to ask ourselves, how can we understand when a story is good? The answer is simple. emotions. But most of all, Why are we using storytelling? in US design. to achieve and create an experience. The answer? It's also very simple. We need connection. So if we join the dots, it's very easy to understand that the power of storytelling is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Narrative Web: storytelling applied to UX/UI design
-
Category
Web & App Design -
Areas
Copywriting, Information Design, Storytelling, UX / UI
Chiara Aliotta
A course by Chiara Aliotta
Chiara Aliotta is an Italian art director and digital brand designer known for her captivating storytelling skills. With a background in print communication and a remote work lifestyle from a Greek island, Chiara has honed her expertise in crafting compelling brand stories that leave a lasting impact.
Chiara's passion for storytelling stems from her love for literature and her belief in its power to captivate audiences. She has worked with renowned organizations such as Smashing Magazine, Action Aid Hellas, PAMS Foundation, Mautic, and Joomla, creating brand experiences that inspire action and foster a sense of community.
As a digital nomad, Chiara embraces the digital world and understands the importance of crafting engaging online experiences. Her goal as an art director is to provide a comprehensive perspective on design, showcasing its potential to communicate brand values, purpose, and mission effectively. Chiara's work extends beyond traditional design, helping tech startups and Web3 companies navigate the digital landscape through compelling storytelling.
- 97% positive reviews (67)
- 4,038 students
- 13 lessons (2h 29m)
- 32 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
