The Narrative Web: storytelling applied to UX/UI design
Elements of Storytelling: Audience, Purpose, Characters, and Context
A course by Chiara Aliotta , Designer and art director
About the video: Elements of Storytelling: Audience, Purpose, Characters, and Context
Overview
“Even before writing it, the first elements to define a story are your audience, motivation/purpose, context and understanding that a story needs to have a rhythm. ”
In this video lesson Chiara Aliotta addresses the topic: Elements of Storytelling: Audience, Purpose, Characters, and Context, which is part of the Domestika online course: The Narrative Web: storytelling applied to UX/UI design. Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience..
Partial transcription of the video
“In this lesson, I'm going to present you the elements of a story even before writing it. We're going to introduce some elements like the audience, the purpose or motivation, the characters, and finally, the context with the rhythm. Let's start with the audience. Before writing any story, the first question the writer asks himself is, who will I write for? Your story is never about the product or the service you're trying to sell. It's always about the audience and the interaction with it. A successful story keeps the audience in mind. So when I prepared this course, I actually had in mind, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Narrative Web: storytelling applied to UX/UI design
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Category
Web & App Design -
Areas
Copywriting, Information Design, Storytelling, UX / UI
Chiara Aliotta
A course by Chiara Aliotta
Chiara Aliotta is an Italian art director and digital brand designer known for her captivating storytelling skills. With a background in print communication and a remote work lifestyle from a Greek island, Chiara has honed her expertise in crafting compelling brand stories that leave a lasting impact.
Chiara's passion for storytelling stems from her love for literature and her belief in its power to captivate audiences. She has worked with renowned organizations such as Smashing Magazine, Action Aid Hellas, PAMS Foundation, Mautic, and Joomla, creating brand experiences that inspire action and foster a sense of community.
As a digital nomad, Chiara embraces the digital world and understands the importance of crafting engaging online experiences. Her goal as an art director is to provide a comprehensive perspective on design, showcasing its potential to communicate brand values, purpose, and mission effectively. Chiara's work extends beyond traditional design, helping tech startups and Web3 companies navigate the digital landscape through compelling storytelling.
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- 13 lessons (2h 29m)
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- Level: Beginner
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