The Narrative Web: storytelling applied to UX/UI design
Elements of Storytelling: The Structure
A course by Chiara Aliotta , Designer and art director
About the video: Elements of Storytelling: The Structure
Overview
“From Aristotle to our days, the structure of a story hasn’t changed much. Let’s discover how storytelling is created and how you can apply the same principles to UX design. ”
In this video lesson Chiara Aliotta addresses the topic: Elements of Storytelling: The Structure, which is part of the Domestika online course: The Narrative Web: storytelling applied to UX/UI design. Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience..
Partial transcription of the video
“From Aristotle to our days, the structure of a story hasn't changed that much. In this specific lesson, we are going to learn how a story is created and how we can apply the same principles to UX design. Think of any story that you have read or watched in a movie. They all have the same elements, like characters, plot, and there is action. They may differ a little bit between them, but they always follow the same structure, which is made of beginning, middle, and end. This is what we call the Aristotle three-act structure. The three-act structure has been introduced by Aristotle 300 years b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Narrative Web: storytelling applied to UX/UI design
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Category
Web & App Design -
Areas
Copywriting, Information Design, Storytelling, UX / UI

Chiara Aliotta
A course by Chiara Aliotta
Chiara Aliotta is an Italian art director and digital brand designer known for her captivating storytelling skills. With a background in print communication and a remote work lifestyle from a Greek island, Chiara has honed her expertise in crafting compelling brand stories that leave a lasting impact.
Chiara's passion for storytelling stems from her love for literature and her belief in its power to captivate audiences. She has worked with renowned organizations such as Smashing Magazine, Action Aid Hellas, PAMS Foundation, Mautic, and Joomla, creating brand experiences that inspire action and foster a sense of community.
As a digital nomad, Chiara embraces the digital world and understands the importance of crafting engaging online experiences. Her goal as an art director is to provide a comprehensive perspective on design, showcasing its potential to communicate brand values, purpose, and mission effectively. Chiara's work extends beyond traditional design, helping tech startups and Web3 companies navigate the digital landscape through compelling storytelling.
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- 13 lessons (2h 29m)
- 32 additional resources (18 files)
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- Audio: English, Spanish
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- Level: Beginner
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