The Narrative Web: storytelling applied to UX/UI design
Influences
A course by Chiara Aliotta , Designer and art director
About the video: Influences
Overview
“When I started my journey as a designer, storytelling was not a word applied to design. Even today, some designers misapply this word to explain concepts like “design thinking”. That's why I will tell you who helped me forge my way of doing storytelling applied to design products. ”
In this video lesson Chiara Aliotta addresses the topic: Influences, which is part of the Domestika online course: The Narrative Web: storytelling applied to UX/UI design. Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience..
Partial transcription of the video
“In this lesson, I'm going to introduce some of the influences that helped me to apply storytelling in my creative process. The first person I would like to mention is Bruno Munari. He is an Italian designer but also a writer. And he introduced me to the world of design as a way to elevate my imagination. is Books for Children, helped me to approach my work as a designer with enthusiasm and curiosity. Vitaly Friedman is another important influence in my career. He's the UX expert and founder of Smashing Magazine. Back in the time where there were not so many resources online, Smashing Magazi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Narrative Web: storytelling applied to UX/UI design
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Category
Web & App Design -
Areas
Copywriting, Information Design, Storytelling, UX / UI
Chiara Aliotta
A course by Chiara Aliotta
Chiara Aliotta is an Italian art director and digital brand designer known for her captivating storytelling skills. With a background in print communication and a remote work lifestyle from a Greek island, Chiara has honed her expertise in crafting compelling brand stories that leave a lasting impact.
Chiara's passion for storytelling stems from her love for literature and her belief in its power to captivate audiences. She has worked with renowned organizations such as Smashing Magazine, Action Aid Hellas, PAMS Foundation, Mautic, and Joomla, creating brand experiences that inspire action and foster a sense of community.
As a digital nomad, Chiara embraces the digital world and understands the importance of crafting engaging online experiences. Her goal as an art director is to provide a comprehensive perspective on design, showcasing its potential to communicate brand values, purpose, and mission effectively. Chiara's work extends beyond traditional design, helping tech startups and Web3 companies navigate the digital landscape through compelling storytelling.
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