Google, Facebook, and Insta Ads for Business
Best Practices 2
A course by Welcome Tomorrow , Entrepreneurs
About the video: Best Practices 2
Overview
“We'll continue to teach you what best practices are and how to use them to improve your campaign.”
In this video lesson Welcome Tomorrow addresses the topic: Best Practices 2, which is part of the Domestika online course: Google, Facebook, and Insta Ads for Business. Grow your online business and boost your acquisition campaigns with the experience of two former Google and Facebook employees.
Partial transcription of the video
“Best Practices Third big point: define the text of your ads. Here, for example, on this brand campaign, there is an ad group and we have an ad here that talks about the brand. Here, we see that we have put different elements in terms of titles. There are also going to be descriptions that are a bit longer. To set our titles and description, we saw it before, there are two big things: the first is to include the keywords that you have in your campaign and the second point, it's including calls to action that encourage action. For example, "Discover our collection". For example, "Buy online"....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google, Facebook, and Insta Ads for Business
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Welcome Tomorrow
A course by Welcome Tomorrow
Maxime and Étienne are two entrepreneurs with a passion for the digital world. At 16, Maxime had already created his first e-commerce company and, at 20, Étienne founded a digital consulting firm within his business school. Having worked for Facebook and Google, they both have a deep understanding of online platforms.
Throughout their careers, they have collaborated with prestigious brands such as Samsung, Decathlon, Leroy Merlin, and Zara. Nowadays, as the heads of Welcome Tomorrow, they share their knowledge to help small and medium-sized businesses, like Oxbow and AnaShaf, to grow online.
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- 15,547 students
- 20 lessons (3h 39m)
- 15 additional resources (2 files)
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- Audio: French
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- Level: Beginner
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