Google, Facebook, and Insta Ads for Business
A course by Étienne et Maxime (Welcome Tomorrow)
Entrepreneurs.
París, France.
Joined December 2021
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, Entrepreneurs
Joined December 2021
Grow your online business and boost your acquisition campaigns with the experience of two former Google and Facebook employees
- French with subtitles in English
- 94% positive reviews (16)
- 1293 students
Grow your online business and boost your acquisition campaigns with the experience of two former Google and Facebook employees
Joined December 2021
- 94% positive reviews (16)
- 1293 students
- 20 lessons (3h 39m)
- 15 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French, Spanish, English, Portuguese, German, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
In a world dominated by social media and endless swiping, online marketing can be increasingly tricky to navigate. Obtaining a strategic, global vision of online advertising can help boost your performance, and Étienne and Maxime from Welcome Tomorrow can show you how!
In this online course, learn how to grow your online business using Google, Facebook, and Instagram Ads. For the final project, create a ready-to-launch acquisition campaign. Whether it's boosting your sales or increasing your online visibility, discover all the skills you need to succeed.
What will you learn in this online course?
Course table of contents
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U1U1. Introduction
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U2U2. State of play
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U3U3. Acquisition campaigns on Google Ads
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U4U4. Advertising campaigns on Facebook and Instagram Ads
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U5U5. Success factors
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FPFP Final project
Start the course by meeting your teachers, Étienne and Maxime. They tell you about their time at Google and Facebook, as well as people and companies that inspire them in their work.
Get a brief overview of digital marketing and the tools for Google, Facebook, and Instagram Ads. Étienne and Maxime present the case study for the course and teach you how to define the targets and goals of your acquisition strategy.
Now explore Google Ads in more detail, discovering the different types of marketing campaigns that can be created on the platform and how to build your own. Your teachers refer to the case study and give you some practical advice.
Move on to Facebook and Instagram Ads campaigns, following the same method and using the Facebook Ads Manager advertising tool. Give your creativity free rein when it comes to setting goals for sales, interaction, and app promotion.
Next, discover the success factors of a digital marketing strategy and the methodology to follow to measure your performance. To wrap things up, get some valuable advice on how to develop your online business. Now you've got all the skills you need to succeed in digital marketing and online acquisition!
What is this course's project?
Create ready-to-launch acquisition campaigns for Google, Facebook, and Instagram.
Who is this online course for?
This course is for beginners and marketing specialists alike.
Requirements and materials
To take this course, you need a computer with an internet connection and accounts on both Google Ads and Facebook Business Manager.
Reviews
A course by Étienne et Maxime (Welcome Tomorrow)
Maxime and Étienne are two entrepreneurs with a passion for the digital world. At 16, Maxime had already created his first e-commerce company and, at 20, Étienne founded a digital consulting firm within his business school. Having worked for Facebook and Google, they both have a deep understanding of online platforms.
Throughout their careers, they have collaborated with prestigious brands such as Samsung, Decathlon, Leroy Merlin, and Zara. Nowadays, as the heads of Welcome Tomorrow, they share their knowledge to help small and medium-sized businesses, like Oxbow and AnaShaf, to grow online.
Content
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U1
Introduction
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Presentation
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Our sources of inspiration
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U2
State of play
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Digital marketing
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The tools
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The case study
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Build an acquisition strategy
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U3
Acquisition campaigns on Google Ads
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Google Ads
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Create a campaign to generate sales
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Other types of campaigns
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Best Practices 1
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Best Practices 2
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U4
Advertising campaigns on Facebook and Instagram Ads
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Facebook Ads: first steps
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Create an ad campaign 1
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Create an advertising campaign 2
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Other types of campaigns 1
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The other types of campaigns 2
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Additional Thoughts
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U5
Success factors
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Optimize creatives for Google, Facebook, and Instagram
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Measure your performance: what indicators?
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Key ideas to keep in mind
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FP
Final project
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Google, Facebook, and Insta Ads for Business
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
label.inc36
Excelente curso
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jackelshon
très bon cours qui me permet de vite avancer dans la notion de campagne d'acquisition. merci
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novaideiaprint
Ótimo, resumido e com explicações claras sobre as ferramentas.
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angeljsanchez01
Muy interesante y actualizado
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Rod
Excelente curso ¡Recomendado!
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