Google, Facebook, and Insta Ads for Business
Create an ad campaign 1
A course by Welcome Tomorrow , Entrepreneurs
About the video: Create an ad campaign 1
Overview
“Before creating the campaign, it is important to remember certain basic notions that will help to better understand the platform. In this first part of the lesson, we will recall them. ”
In this video lesson Welcome Tomorrow addresses the topic: Create an ad campaign 1, which is part of the Domestika online course: Google, Facebook, and Insta Ads for Business. Grow your online business and boost your acquisition campaigns with the experience of two former Google and Facebook employees.
Partial transcription of the video
“Create an ad campaign In this lesson, we will see together how to create a campaign to meet AnaShaf's business objective, in this case generate sales. Before creating the campaign, I'm going to remind you of a few basic notions which are important to keep in mind. I will tell you about the hearings. On Facebook, there are three types of audiences. So-called core audiences, custom audiences and lookalike audiences. Core audiences, these are all audiences that do not reach users or customers of your business. In core audiences, we find, for example, targeting such as socio-demographic criteri...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google, Facebook, and Insta Ads for Business
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Welcome Tomorrow
A course by Welcome Tomorrow
Maxime and Étienne are two entrepreneurs with a passion for the digital world. At 16, Maxime had already created his first e-commerce company and, at 20, Étienne founded a digital consulting firm within his business school. Having worked for Facebook and Google, they both have a deep understanding of online platforms.
Throughout their careers, they have collaborated with prestigious brands such as Samsung, Decathlon, Leroy Merlin, and Zara. Nowadays, as the heads of Welcome Tomorrow, they share their knowledge to help small and medium-sized businesses, like Oxbow and AnaShaf, to grow online.
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