Google, Facebook, and Insta Ads for Business
Build an acquisition strategy
A course by Welcome Tomorrow , Entrepreneurs
About the video: Build an acquisition strategy
Overview
“To end this unit, you will see how to build an acquisition strategy that meets AnaShaf's objectives. Before starting to create campaigns, this step is critical to properly define AnaShaf's marketing objectives, based on their business objectives. ”
In this video lesson Welcome Tomorrow addresses the topic: Build an acquisition strategy, which is part of the Domestika online course: Google, Facebook, and Insta Ads for Business. Grow your online business and boost your acquisition campaigns with the experience of two former Google and Facebook employees.
Partial transcription of the video
“Build an acquisition strategy In this lesson, we will see how to build an acquisition strategy by meeting AnaShaf's objectives. Before tackling the campaigns, this is an important phase to properly define marketing objectives based on business objectives. The first step is to clearly define your business objectives. In particular, we will look at the turnover, the growth rate, margin or the number of customers. AnaShaf's goal is to make twice in turnover. So that's a growth rate of 100%. We will therefore, from this business objective, be able to define marketing objectives. Turnover, the g...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google, Facebook, and Insta Ads for Business
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Welcome Tomorrow
A course by Welcome Tomorrow
Maxime and Étienne are two entrepreneurs with a passion for the digital world. At 16, Maxime had already created his first e-commerce company and, at 20, Étienne founded a digital consulting firm within his business school. Having worked for Facebook and Google, they both have a deep understanding of online platforms.
Throughout their careers, they have collaborated with prestigious brands such as Samsung, Decathlon, Leroy Merlin, and Zara. Nowadays, as the heads of Welcome Tomorrow, they share their knowledge to help small and medium-sized businesses, like Oxbow and AnaShaf, to grow online.
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