Google, Facebook, and Insta Ads for Business
Measure your performance: what indicators?
A course by Welcome Tomorrow , Entrepreneurs
About the video: Measure your performance: what indicators?
Overview
“You will see why it is important to properly measure the performance of your campaigns, as well as the different ways to do so. We are going to study which performance indicators to monitor, as well as the importance of setting up conversion tracking, to measure the final impact of your marketing actions on your activity. ”
In this video lesson Welcome Tomorrow addresses the topic: Measure your performance: what indicators?, which is part of the Domestika online course: Google, Facebook, and Insta Ads for Business. Grow your online business and boost your acquisition campaigns with the experience of two former Google and Facebook employees.
Partial transcription of the video
“Measure your performance: what indicators? In this lesson, we will see why it is important to properly measure the performance of your campaigns as well as the indicators to do it well. I will also show you how to set up conversion tracking to properly measure the impact of your marketing actions on your activity. It is very important to properly measure performance of each of your campaigns. This will allow you to clearly define your budgets and adjust them according to the campaigns which yield the most performance. For example, reducing or cutting a budget on a campaign that is not worki...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google, Facebook, and Insta Ads for Business
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Welcome Tomorrow
A course by Welcome Tomorrow
Maxime and Étienne are two entrepreneurs with a passion for the digital world. At 16, Maxime had already created his first e-commerce company and, at 20, Étienne founded a digital consulting firm within his business school. Having worked for Facebook and Google, they both have a deep understanding of online platforms.
Throughout their careers, they have collaborated with prestigious brands such as Samsung, Decathlon, Leroy Merlin, and Zara. Nowadays, as the heads of Welcome Tomorrow, they share their knowledge to help small and medium-sized businesses, like Oxbow and AnaShaf, to grow online.
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