Typography Sketchbook: Drawing Letters with Style
Serif Lettering
A course by Joanna Muñoz , Illustrator and Lettering Artist
About the video: Serif Lettering
Overview
“For serif lettering, I'll guide you in drawing a travel postcard for a favorite travel destination. ”
In this video lesson Joanna Muñoz addresses the topic: Serif Lettering, which is part of the Domestika online course: Typography Sketchbook: Drawing Letters with Style. Explore the art of hand lettering by filling a sketchbook with typographic compositions using a variety of creative techniques.
Partial transcription of the video
“In this lesson, I'll show you how to draw a serif lettering piece based on a travel destination. I'm going to choose Austin, Texas, but you're welcome to choose whatever city or state or country. Feels right to you. With this piece, I'm going to make a travel postcard, and I want to make it really fun and lighthearted. Austin, Texas is... A great place to hang out if you're young, so I'm going to give it a lot of personality. We'll start with a rolling baseline. So I'll start down here. And again, sketching lightly because I don't want to erase heavy sketch marks. And we'll mimic that same ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Sketchbook: Drawing Letters with Style
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Category
Calligraphy & Typography -
Areas
Creativity, Drawing, Hand Lettering, Lettering, Sketchbook, Sketching

Joanna Muñoz
A course by Joanna Muñoz
Joanna Muñoz is a lettering artist, and illustrator based in Los Angeles. She’s the artist behind the studio Wink & Wonder. Her work is a fun blend of whimsical letterforms, rainbow palettes, and uplifting messages. Though she started out studying computer science, and later graphic design, she finally found her niche in hand lettering, and now shares her work with her 42K followers on Instagram.
She has created custom lettering for brands like HBO, Nickelodeon, Pottery Barn, Michael Kors, Microsoft, and PayPal, as well as for small, local businesses. She also hosts lettering events and teaches workshops in Southern California. Her goal is to create artwork that resonates with people and encourages them to be their most authentic selves and live their best lives.
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- Level: Beginner
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