Business Model Canvas: Build Your Brand

Overview

“In this lesson I will talk about the cost structure, which represents all the costs that you have to incur to pass on your Value Proposition to your customers. To do this, we need to answer two questions: · What are the main costs? · What costs can I avoid or lower?”

In this video lesson Sabrina Bertazzo addresses the topic: The Cost Structure, which is part of the Domestika online course: Business Model Canvas: Build Your Brand. Learn to develop a digital business template for success featuring the nine key components of your company, from the value proposition to the cost structure.

Partial transcription of the video

“The cost structure In this lesson we will understand what are the costs you have to bear to create and transfer your Value Proposition to the customer. So let's go and fill in the last block of our Business Model Canvas: the cost structure. To do this, we need to answer two questions. What are your main costs? What costs can you avoid or lower? Before answering the questions, let's understand the cost structures. How are your costs structured? Fixed costs are those costs that do not vary as your production varies. Are those represented by the salary of your employees, from the rent, from th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Business Model Canvas: Build Your Brand

• Level: Beginner
• 100% positive reviews (36)
• 1541 students
• 4 units
• 13 lessons (1h 20m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Business, Creative Consulting, Design Management, Marketing