Business Model Canvas: Build Your Brand

Overview

“Your value proposition must be presented to your potential customers through communication, distribution and sales channels. I will talk about this in depth in this lesson. To fill in the third block of the Business Model Canvas, we need to answer three questions: Through which channels do we intend to reach customers? · Which works best? · Which are the most efficient and convenient?”

In this video lesson Sabrina Bertazzo addresses the topic: The Communication and Distribution Channels, which is part of the Domestika online course: Business Model Canvas: Build Your Brand. Learn to develop a digital business template for success featuring the nine key components of your company, from the value proposition to the cost structure.

Partial transcription of the video

“The communication and distribution channels Well, in this lesson we're going to talk about channels, then how you distribute and communicate your value to your customer. Let's fill in the third block of our Business Model Canvas, the one related to the channels. To fill this block we need to ask ourselves some questions and these are: through which channels do we intend to reach our customers? Which Works Best? Which are the most efficient and convenient ones? Now, remember that by channels we mean all points of contact between you and your customer. So both communication and distribution a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Business Model Canvas: Build Your Brand

• Level: Beginner
• 100% positive reviews (36)
• 1544 students
• 4 units
• 13 lessons (1h 20m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Business, Creative Consulting, Design Management, Marketing