Business Model Canvas: Build Your Brand
A course by Sabrina BertazzoDigital Entrepreneur
A course by Sabrina Bertazzo, Digital Entrepreneur
Learn to develop a digital business template for success featuring the nine key components of your company, from the value proposition to the cost structure
Do you have a hobby you're so passionate about you'd like to turn it into a profitable business? Want to start a business but the paperwork is so overwhelming you just don't know where to start? In this online course, discover everything you need with a Business Model Canvas alongside digital entrepreneur Sabrina Bertazzo.
Sabrina is the founder of internationally recognized brand Inchiostro and Paper, and is here to use all her experience to show you how to design and build the nine key components of your own business model. Starting from the value proposition and polishing it off with revenue streams and cost structure. Get ready to embrace your creative side and discover how to turn it into a source of income.
What will you learn in this online course?
13 lessons & 14 downloads
Creative Business and Business Model Canvas
6 minutes, 45 seconds
The Value Proposition
6 minutes, 2 seconds
Customer Segments
7 minutes, 31 seconds
The Communication and Distribution Channels
12 minutes, 29 seconds
The Relationship with Customers
6 minutes, 11 seconds
The Revenue Streams
6 minutes, 50 seconds
What's included in this course?
Explore the secrets to getting started in digital business alongside your teacher Sabrina Bertazzo. Begin the course by hearing all about the creative journey that led her to founding her own stationery company. She also shares her main references and the stories that have inspired her over the years.
Now get straight down to it! Sabrina explains what a creative business and a Business Model Canvas are and helps you analyze the first three building blocks of your model: the value proposition, customer segmentation, and communication and distribution channels.
Start by identifying the type of relationship you'd like to build with your clients and what your revenue streams are to establish pricing for your products and services.
Next, Sabrina helps you make sense of the resources, activities, and partnerships you need to make your idea profitable. To wrap things up, develop the most important and delicate part of your Business Model Canvas, the cost structure.
What is this course's project?
Create your own Business Model Canvas to bring your big idea to life.
Projects by course students
Who is this online course for?
Anyone with an idea or creative passion they want to turn into a business as well as those who already own a business or want to gain a better understanding of how to start one.
Requirements and materials
No previous knowledge is needed to take this course, just a creative idea ready to transform into a business.
All you need for materials is plenty of paper, sticky notes, and some felt tips.
Reviews
- 4 months ago
excelente curso
- 1 year ago
Corso utilissimo per chi come me, sta iniziando una nuova attività creativa e vuole fare scelte giuste e razionali.
- 1 year ago
La docente ha un modo di porsi veramente bello e “familiare”, desidero infatti sapere se tiene altri corsi. Chiara semplice ma sopratutto giver way.. mi sorprendo di come da decenni io abbia letto sull’argomento ma mai abbia trovato semplice L’approccio, per cui mai l’ho usato con costanza. Direi che per ricominciare ci voleva Sabrina. Grazie spero di rimanere in contatto con te
- 1 year ago
Un gran curso.
- 2 years ago
Curso é excelente. Já conhecia o metodo Canvas, mas com o curso passei a usa-lo melhor nos meus projetos.
In 2017, she decided to take the leap and combine her two passions, writing and strategy, to found her sustainable stationery brand Inchiostro and Paper. Inchiostro and Paper is available worldwide, reaching thousands of people in over 40 countries.
Content
- U1
Introduction
- About Me
- Influences
- U2
From creative idea to value
- Creative Business and Business Model Canvas
- The Value Proposition
- Customer Segments
- U3
Communicate, Distribute and Earn with the Creative Idea
- The Communication and Distribution Channels
- The Relationship with Customers
- The Revenue Streams
- U4
What It Takes to Turn the Idea into a Business
- The Key Resources
- The Key Activities
- The Key Partners
- The Cost Structure
- Last Tips
- FP
Final project
- Business Model Canvas: Build Your Brand
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for those who want to turn a creative passion into an ethical business, showcasing their art while building an active, responsible brand. It’s ideal both for creatives starting a business and for those seeking fresh marketing strategies.
No prior business or marketing training is required, but having a creative passion and a desire to start or improve a venture helps. The course guides you step-by-step, even if you’re starting from scratch.
You’ll learn how to organize creative ideas using the Business Model Canvas, define your value proposition, segment your market, set ethical marketing strategies, engage your community, protect your brand, and build a sustainable business.
The Business Model Canvas is a visual tool to map out and assess every part of a creative business. In the course, you’ll learn to fill it out by analyzing your value proposition, customer segments, channels, relationships, costs, and revenues.
The course helps you evaluate your idea, assign the right value to your creativity, and build a business model that blends your personal vision with economic sustainability.
You’ll dive into social marketing strategies, active community engagement, building a values-driven brand, and authentic communication, with real-world examples like Moleskine and other activist brands.
The course teaches you how to create detailed buyer personas, segment niche markets, analyze real data, and select the best communication and distribution channels to reach your target audience.