Business Model Canvas: Build Your Brand
The Relationship with Customers
A course by Sabrina Bertazzo , Digital Entrepreneur
Joined October 2020
Joined October 2020
About the video: The Relationship with Customers
Overview
“For your business to be successful, it is essential to understand right away what kind of relationship you want to establish with your customers, that is, what kind of relationship they will have with you, and that's what I will explain in this lesson. To do this, we will answer a few questions: · What kind of relationship do we want to establish with customers? · What relationship have we created so far? · How much does it cost to maintain this relationship?”
In this video lesson Sabrina Bertazzo addresses the topic: The Relationship with Customers, which is part of the Domestika online course: Business Model Canvas: Build Your Brand. Learn to develop a digital business template for success featuring the nine key components of your company, from the value proposition to the cost structure.
Partial transcription of the video
“The relationship with customers In order for your business to be successful, it is essential to understand what relationship you want to establish with your customers and also understand what relationship you want them to have with you. We will then go to fill our fourth block, that relating to customer relations. To do this, we need to answer a few questions. What kind of relationship do we want to establish with our customers? What relationship have we created so far? How much does it cost to maintain this relationship? In this lesson we will understand the types of relationships that we ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Model Canvas: Build Your Brand
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Sabrina Bertazzo
A course by Sabrina Bertazzo
Sabrina Bertazzo is a digital entrepreneur from Italy. She has a degree in business economics and worked as managing consultant and project manager for big-name multinationals for many years. In 2015, she took a break and traveled the world, reinventing herself while studying digital marketing.
In 2017, she decided to take the leap and combine her two passions, writing and strategy, to found her sustainable stationery brand Inchiostro and Paper. Inchiostro and Paper is available worldwide, reaching thousands of people in over 40 countries.
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- 1,487 students
- 13 lessons (1h 20m)
- 14 additional resources (2 files)
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- Available on the app
- Audio: Italian
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- Level: Beginner
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