Business Model Canvas: Build Your Brand

Overview

“Each business model requires totally different key resources, even more so in the case of creative businesses. In this lesson, I will teach you how to understand what your core resources are for building a successful business. Now we will need to answer this question: · What key resources does our Value Proposition require?”

In this video lesson Sabrina Bertazzo addresses the topic: The Key Resources, which is part of the Domestika online course: Business Model Canvas: Build Your Brand. Learn to develop a digital business template for success featuring the nine key components of your company, from the value proposition to the cost structure.

Partial transcription of the video

“The key resources Every business needs some key resources to be successful. In this lesson we will understand what your key assets are. Especially for creative businesses, these can vary a lot. So let's fill in our Business Model Canvas. To fill our block, we need to answer a question. What key resources does our Value Proposition require? The key resources are of different nature: they can be intellectual, physical, human or financial. Let's go and see them all in their detail. Let's talk about intellectual resources which include trademarks, patents and copyrights. I want to talk to you i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Business Model Canvas: Build Your Brand

• Level: Beginner
• 100% positive reviews (36)
• 1487 students
• 4 units
• 13 lessons (1h 20m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Business, Creative Consulting, Design Management, Marketing