Business Model Canvas: Build Your Brand
The Key Activities
A course by Sabrina Bertazzo , Digital Entrepreneur
Joined October 2020
About the video: The Key Activities
Overview
“As well as the key resources, the key activities of each business are also strictly specific to the model and type of work to be performed. In this lesson, after a generic overview of the fundamental activities for any type of business, I will focus on the main ones for the creative business. We will have to think about this question: · What key activities are needed to shape our Value Proposition?”
In this video lesson Sabrina Bertazzo addresses the topic: The Key Activities, which is part of the Domestika online course: Business Model Canvas: Build Your Brand. Learn to develop a digital business template for success featuring the nine key components of your company, from the value proposition to the cost structure.
Partial transcription of the video
“The key activities As well as for key resources, we will also see what the key activities are for your creative business. To fill in our block, let's go and answer a question. What key activities are needed to shape to our Value Proposition. But first, you need to understand in which macro-area your creative activity lies. Most of the creative businesses are in production. This is because your idea turns into a product. Not necessarily physical, a product can also be an e-book as well as an online course. This is a product, but, of course, in the case of handcrafted products or an artisan i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Model Canvas: Build Your Brand
-
Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing

Sabrina Bertazzo
A course by Sabrina Bertazzo
Sabrina Bertazzo is a digital entrepreneur from Italy. She has a degree in business economics and worked as managing consultant and project manager for big-name multinationals for many years. In 2015, she took a break and traveled the world, reinventing herself while studying digital marketing.
In 2017, she decided to take the leap and combine her two passions, writing and strategy, to found her sustainable stationery brand Inchiostro and Paper. Inchiostro and Paper is available worldwide, reaching thousands of people in over 40 countries.
- 100% positive reviews (36)
- 1,487 students
- 13 lessons (1h 20m)
- 14 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever