Business Model Canvas: Build Your Brand

Overview

“Now I will analyze the central block of the Business Model Canvas: the Value Proposition, that is the value proposition. In particular, I will explain how to understand if what you have or can do has economic value, that is, if it is something that people need or want. To understand this, we will ask ourselves two questions: · What problem of your prospect do you want to solve? · What needs do you want to satisfy? ”

In this video lesson Sabrina Bertazzo addresses the topic: The Value Proposition, which is part of the Domestika online course: Business Model Canvas: Build Your Brand. Learn to develop a digital business template for success featuring the nine key components of your company, from the value proposition to the cost structure.

Partial transcription of the video

“The value proposition In this lesson we will talk about Value Proposition, that is, to understand if it is something that people need or want. In this lesson we are going to compile the central block of our Business Model Canvas. How do we understand what our Value Proposition is? The best way is to ask us two questions: what problem of your prospect do you want to solve, or, what needs do you want to satisfy? The full definition of Value Proposition is the value proposition that a company makes to the market, expressed in terms of perceived benefits. It represents the promise that a compan...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Business Model Canvas: Build Your Brand

• Level: Beginner
• 100% positive reviews (36)
• 1487 students
• 4 units
• 13 lessons (1h 20m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Business, Creative Consulting, Design Management, Marketing