Business Model Canvas: Build Your Brand

Overview

“Even the best product in the world could be a total failure if sold or directed to the wrong people. In this lesson, I'll walk you through how to find the right customers for your creative idea. After we will go to fill in the second block of the Business Model Canvas and we will ask ourselves two crucial questions: · For whom are we creating value? · Who are our most important customers? ”

In this video lesson Sabrina Bertazzo addresses the topic: Customer Segments, which is part of the Domestika online course: Business Model Canvas: Build Your Brand. Learn to develop a digital business template for success featuring the nine key components of your company, from the value proposition to the cost structure.

Partial transcription of the video

“Customer segments By defining the Value Proposition, we also understood who your potential customers might be. In this lesson we are going to define who are the right customers for you. So let's go fill out our second block of our Business Model Canvas, in fact, the customer segments. This is an important phrase from Michael LeBoeuf. In fact, if you think about it, even the best product in the world, without a customer to buy it, it would be a totally useless company. It is precisely for this reason that we leave, after defining our Value Proposition, from our greatest asset: the customer. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Business Model Canvas: Build Your Brand

• Level: Beginner
• 100% positive reviews (36)
• 1487 students
• 4 units
• 13 lessons (1h 20m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Business, Creative Consulting, Design Management, Marketing