Product Management 101: From Idea to Launch
Measuring the Product’s Success
A course by Victor Niharra , Product Manager
About the video: Measuring the Product’s Success
Overview
“One of the most important questions Product Managers should ask themselves is whether customers love their product. Yet they too often fall into the trap of not focusing on this. Here I will introduce you to five key metrics you can use.”
In this video lesson Victor Niharra addresses the topic: Measuring the Product’s Success, which is part of the Domestika online course: Product Management 101: From Idea to Launch. Learn the framework of launching a product or service onto the market and explore problem-solving techniques to help you through each stage of the process.
Partial transcription of the video
“Measuring the Product's Success Now, we've launched our product and we need to measure if the product is delivering up to expectations. In this lesson, we will be measuring success. We can measure success via different dashboard solutions that we can automate but it's important that we always include five key metrics. Those metrics are breadth of use, the most intuitive measure of product success. This is a measurement of how many people are using your product. You can get these numbers by tracking visitors and account activity. The second is frequency of use. If a user isn't logging into y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Management 101: From Idea to Launch
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Category
Marketing & Business -
Areas
Business, Digital Marketing, Marketing
Victor Niharra
A course by Victor Niharra
Victor Niharra Fe is a product manager based in Galicia, Spain. He is passionate about leveraging technology to define and deliver new products. He enjoys leading international initiatives across different business areas to create the best customer experience.
Throughout his career, he’s worked with international companies like British Telecom, Amazon, Oracle, Inditex, and Shopify. During his time at Amazon, he started out as the product manager for the Kindle, and eventually made his way over to Prime Video. He helped develop the streaming service’s catalog infrastructure to support live events for the NFL, LaLiga, NBA, and others, as well as improve customer experiences with movies and series.
- 95% positive reviews (20)
- 941 students
- 12 lessons (1h 28m)
- 30 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
