Product Management 101: From Idea to Launch
Product vs. Program vs. Project
A course by Victor Niharra , Product Manager
About the video: Product vs. Program vs. Project
Overview
“How are Product Managers different and similar to other roles in modern organizations, such as Program Managers and Project Managers? In this lesson, I will describe these different positions and explain the responsibilities behind each of them.”
In this video lesson Victor Niharra addresses the topic: Product vs. Program vs. Project, which is part of the Domestika online course: Product Management 101: From Idea to Launch. Learn the framework of launching a product or service onto the market and explore problem-solving techniques to help you through each stage of the process.
Partial transcription of the video
“Product vs. Program vs. Project We have defined what product management is, but how is this different from roles such as project manager, program manager, and so on? Firstly, I'd say that different companies have different definitions and role names, so don't get too stuck on naming conventions. Ultimately, the person shapes their role and not the other way. You must notice you don't need to have a product manager title to do product management work. In most companies, everyone works on a product. After all, the product is what you sell. Without a product, you don't have customers, and with...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Management 101: From Idea to Launch
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Category
Marketing & Business -
Areas
Business, Digital Marketing, Marketing
Victor Niharra
A course by Victor Niharra
Victor Niharra Fe is a product manager based in Galicia, Spain. He is passionate about leveraging technology to define and deliver new products. He enjoys leading international initiatives across different business areas to create the best customer experience.
Throughout his career, he’s worked with international companies like British Telecom, Amazon, Oracle, Inditex, and Shopify. During his time at Amazon, he started out as the product manager for the Kindle, and eventually made his way over to Prime Video. He helped develop the streaming service’s catalog infrastructure to support live events for the NFL, LaLiga, NBA, and others, as well as improve customer experiences with movies and series.
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- 1,023 students
- 12 lessons (1h 28m)
- 30 additional resources (6 files)
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- Audio: English
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- Level: Beginner
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