Product Management 101: From Idea to Launch
What Is Product Management?
A course by Victor Niharra , Product Manager
About the video: What Is Product Management?
Overview
“So, what is Product Management really? And why should you even bother to learn about it? Let me give you a definition that is easy to understand but not too general, so you grasp the core of this task.”
In this video lesson Victor Niharra addresses the topic: What Is Product Management?, which is part of the Domestika online course: Product Management 101: From Idea to Launch. Learn the framework of launching a product or service onto the market and explore problem-solving techniques to help you through each stage of the process.
Partial transcription of the video
“What is Product Management? What's product management? I can provide you with a general definition, but you could Google that directly, so I won't. Product managers eat complexity. What is eating complexity? Those are fancy words. It's making things easier, delightful, and useful. You simplify the life of your customers. You take a hard problem and you solve it. That is what product management is about. It's about solving problems. The harder the problem, the better the product. It's about innovating, thinking, imagining how things should be, listening to the customer, aligning with teams, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Management 101: From Idea to Launch
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Category
Marketing & Business -
Areas
Business, Digital Marketing, Marketing
Victor Niharra
A course by Victor Niharra
Victor Niharra Fe is a product manager based in Galicia, Spain. He is passionate about leveraging technology to define and deliver new products. He enjoys leading international initiatives across different business areas to create the best customer experience.
Throughout his career, he’s worked with international companies like British Telecom, Amazon, Oracle, Inditex, and Shopify. During his time at Amazon, he started out as the product manager for the Kindle, and eventually made his way over to Prime Video. He helped develop the streaming service’s catalog infrastructure to support live events for the NFL, LaLiga, NBA, and others, as well as improve customer experiences with movies and series.
- 95% positive reviews (20)
- 941 students
- 12 lessons (1h 28m)
- 30 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
