Product Management 101: From Idea to Launch
The Idea: The What and Why
A course by Victor Niharra , Product Manager
About the video: The Idea: The What and Why
Overview
“To give some context to these lessons, I will be using the example of a company, Twice but Nice, that needs to increase monetization. You are the Product Manager. What will you do? How do you come up with an idea? Why should you do it now? It all starts with your customers. ”
In this video lesson Victor Niharra addresses the topic: The Idea: The What and Why, which is part of the Domestika online course: Product Management 101: From Idea to Launch. Learn the framework of launching a product or service onto the market and explore problem-solving techniques to help you through each stage of the process.
Partial transcription of the video
“The Idea: The What and Why Here we are. You're a product manager. We've been covering what product management is, the differences between product and program management, we've seen some product framework, and now you're a senior product manager. You're better, you're a senior principal lead staff product manager at the firm and you now need to do some product stuff. You work at a company called Twice But Nice. Twice But Nice connects buyers and sellers of secondhand items and it has become increasingly popular in the last years. As a seller, you create a profile, load some pictures and a de...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Management 101: From Idea to Launch
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Category
Marketing & Business -
Areas
Business, Digital Marketing, Marketing
Victor Niharra
A course by Victor Niharra
Victor Niharra Fe is a product manager based in Galicia, Spain. He is passionate about leveraging technology to define and deliver new products. He enjoys leading international initiatives across different business areas to create the best customer experience.
Throughout his career, he’s worked with international companies like British Telecom, Amazon, Oracle, Inditex, and Shopify. During his time at Amazon, he started out as the product manager for the Kindle, and eventually made his way over to Prime Video. He helped develop the streaming service’s catalog infrastructure to support live events for the NFL, LaLiga, NBA, and others, as well as improve customer experiences with movies and series.
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- 12 lessons (1h 28m)
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- Audio: English
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- Level: Beginner
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