Product Management 101: From Idea to Launch
The Launch
A course by Victor Niharra , Product Manager
About the video: The Launch
Overview
“The launch of a product starts well before the product is ready. Here I will cover the most common steps you need to take before releasing a product into the market.”
In this video lesson Victor Niharra addresses the topic: The Launch, which is part of the Domestika online course: Product Management 101: From Idea to Launch. Learn the framework of launching a product or service onto the market and explore problem-solving techniques to help you through each stage of the process.
Partial transcription of the video
“The Launch Now, all the effort we've put into the product needs to come to life. It's time to ship. Remember the term from the frameworks we saw before? Basically, we need to go live and there are different strategies for this. In this case, we will go for a full-scale launch due to the impact of our Deluxe feature. Each product and company are different here. Let's see the different phases and strategies. As you work in different products and companies, you will have different approaches and concepts such as pilots, beta flags, target user groups, and those will become more common. Keep in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Management 101: From Idea to Launch
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Category
Marketing & Business -
Areas
Business, Digital Marketing, Marketing
Victor Niharra
A course by Victor Niharra
Victor Niharra Fe is a product manager based in Galicia, Spain. He is passionate about leveraging technology to define and deliver new products. He enjoys leading international initiatives across different business areas to create the best customer experience.
Throughout his career, he’s worked with international companies like British Telecom, Amazon, Oracle, Inditex, and Shopify. During his time at Amazon, he started out as the product manager for the Kindle, and eventually made his way over to Prime Video. He helped develop the streaming service’s catalog infrastructure to support live events for the NFL, LaLiga, NBA, and others, as well as improve customer experiences with movies and series.
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- 941 students
- 12 lessons (1h 28m)
- 30 additional resources (6 files)
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- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
