Digital Branding: Design a Visual Identity
Elaboration
A course by Max & Marco (Moby Digg) , Design Studio
About the video: Elaboration
Overview
“We are in the final phase of branding. Colours, typography and design elements were approved by the customer. Now it's a matter of designing further applications and applying the design system to all possible forms of applications. ”
In this video lesson Max & Marco (Moby Digg) addresses the topic: Elaboration, which is part of the Domestika online course: Digital Branding: Design a Visual Identity. Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system.
Partial transcription of the video
“drafting This lesson is about Develop our branding across different media and channels. That is, where we previously worked to the top, let's go wide now and see how the brand can act in different areas and is nevertheless perceived as consistent or coherent. Brand consistency is all about that the brand values, core messages or messages and the visual attributes be perceived consistently across all channels. This means that the brand is also understood as one no matter where you move or in which medium you are. On the other hand, the target group is recognize the brand at different locatio...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Design a Visual Identity
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Category
Design -
Software
Affinity Designer, Figma -
Areas
Art Direction, Branding & Identity, Digital Design, Events, Graphic Design
Max & Marco (Moby Digg)
A course by Max & Marco (Moby Digg)
Moby Digg is a Munich-based design studio that has made a name for itself in the industry thanks to its innovative approach that sits somewhere between design and technology. By leveraging digital tools, the team explores new aesthetic paradigms and builds original design solutions based on powerful storytelling.
Their client list includes companies like Vitruv, Condé Nast, and Mercedes, and cultural institutions such as the Stuttgart State Opera and the Munich Kammerspiele. In just two years' time, their projects have garnered them more than 80 international awards, most notably the prestigious Silver Cannes Lion, the LIA Award for agency of the year, and the ADC Grand Prix.
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- 1,915 students
- 14 lessons (1h 50m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: German
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- Level: Beginner
- Unlimited access forever
Affinity Designer
Figma
