Digital Branding: Design a Visual Identity
Brand Workshop
A course by Max & Marco (Moby Digg) , Design Studio
About the video: Brand Workshop
Overview
“After dealing with questions in the previous lesson, let's get down to business in this lesson. You will learn how we set up a brand workshop and carry it out in a targeted manner. If you master this tool, you can grasp and strategically align almost any type of project. ”
In this video lesson Max & Marco (Moby Digg) addresses the topic: Brand Workshop, which is part of the Domestika online course: Digital Branding: Design a Visual Identity. Learn to develop a design concept with powerful storytelling and translate a brand identity into a flexible design system.
Partial transcription of the video
“brand workshop Now let's move on to a branding workshop. We find out more information about the customer, to use them for our branding. First, we gain more information about our customer We hold the brand workshop for this purpose. The dialogue with the customer is the most important thing. We try to get as many people as possible to one table, to get important information. we need people who have something to say and to decide. This can be the CEO the brand manager or marketing manager of the department. A two to three hour workshop is usually sufficient. The shorter the workshop, the grea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Design a Visual Identity
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Category
Design -
Software
Affinity Designer, Figma -
Areas
Art Direction, Branding & Identity, Digital Design, Events, Graphic Design
Max & Marco (Moby Digg)
A course by Max & Marco (Moby Digg)
Moby Digg is a Munich-based design studio that has made a name for itself in the industry thanks to its innovative approach that sits somewhere between design and technology. By leveraging digital tools, the team explores new aesthetic paradigms and builds original design solutions based on powerful storytelling.
Their client list includes companies like Vitruv, Condé Nast, and Mercedes, and cultural institutions such as the Stuttgart State Opera and the Munich Kammerspiele. In just two years' time, their projects have garnered them more than 80 international awards, most notably the prestigious Silver Cannes Lion, the LIA Award for agency of the year, and the ADC Grand Prix.
- 100% positive reviews (38)
- 1,913 students
- 14 lessons (1h 50m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: German
- German · Spanish · English · Portuguese · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Affinity Designer
Figma
